Personal PR & Branding Executive

Role overview

This opportunity is being shared on behalf of a partner organization, which handles applications and all subsequent hiring steps. The employer is seeking a Personal PR & Branding Executive in Ireland.

The role focuses on building, safeguarding, and elevating the public profile of a prominent individual across press, digital channels, and public-facing appearances. You will help deliver a unified personal branding approach that keeps the person’s voice, story, and visual identity aligned across every touchpoint. In a fast-moving, high-profile setting, you will maintain media relationships, coordinate public relations activities, and contribute to thought leadership efforts. The position combines strategic communications thinking with day-to-day execution across social media, content development, and reputation management. You will work closely with creative teams, agents, and other stakeholders to ensure all outward-facing communications reinforce a consistent and compelling personal brand. Because the environment is highly confidential and influential, discretion, accuracy, and strong editorial judgment are critical.

Key responsibilities

• Assist in implementing and refining a personal brand strategy, keeping messaging, tone, and visual identity aligned across all public channels.
• Handle media relations tasks such as preparing press kits and media briefs, conducting outreach, and coordinating interviews, feature opportunities, and speaking engagements.
• Plan, schedule, and publish social media content across platforms including LinkedIn, Instagram, and X, with a focus on audience engagement and brand consistency.
• Write and polish a range of content, including social posts, talking points, articles, and thought leadership materials, with ghostwriting support where needed.
• Organize the logistics and preparation for public events, appearances, panels, and keynote sessions, ensuring the brand is presented strongly and professionally.
• Track media coverage, public perception, and online presence, and help identify reputational risks while supporting crisis communication efforts when necessary.
• Work with designers, editors, and outside partners to preserve a polished and consistent brand presence across all content formats.

Requirements

• A bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a closely related discipline.
• At least 5 years of experience in PR, executive communications, personal branding, or media relations, preferably in support of senior leaders or public figures.
• Excellent writing, editing, and storytelling abilities, with the flexibility to adjust tone for different audiences and platforms.
• Strong knowledge of social media strategy, digital branding, and multi-platform content distribution.
• Demonstrated experience working with media professionals, influencers, agencies, or other public-facing stakeholders.
• A high level of professionalism, confidentiality, and judgment when handling sensitive information.
• Strong project management capabilities, paired with a creative, proactive, and detail-focused approach.
• Fluency in English is essential; Russian fluency is a strong plus, and other languages are beneficial.

Benefits

• Competitive pay appropriate for senior-level communications and branding work.
• 100% remote working arrangement.
• The chance to contribute directly to high-impact personal branding initiatives.
• Exposure to premium media, influencer, and executive communications environments.
• Flexible work setup that supports independence and work-life balance.
• Creative ownership over content direction, messaging, and brand storytelling.
• A dynamic, globally connected communications setting.

Additional information

This role is managed through a partner company, and that partner oversees the application review and next steps. The hiring process uses an AI-assisted matching system to quickly and fairly compare applicants against the position’s core needs. The system helps create a shortlist that is shared with the hiring company, while the employer’s internal team manages interviews, assessments, and the final decision.

Data privacy notice

By applying, you agree that your personal data may be processed to evaluate your candidacy and shared with the hiring employer. This is done under legitimate interest and pre-contractual grounds where applicable, including GDPR-related requirements. You may request access, correction, deletion, or objection to processing at any time.

AI in hiring

Artificial intelligence may be used to support parts of the recruitment process, such as reviewing applications, analyzing resumes, or checking responses for inconsistencies or verification signals. These tools assist the recruitment team but do not replace human judgment. Final hiring decisions are made by people. If you want more details about how your data is handled, you may contact the employer directly.