Performance Marketing Trainer (Google Ads & Meta Ads) - Remote Australia

About Hedgehog Marketing

Hedgehog Marketing is a digital marketing consultancy and training firm based in Melbourne, assisting small marketing teams across Australia since 2016. The company focuses on empowering small marketing departments — typically teams of zero to five people — to independently manage their marketing instead of relying on external agencies indefinitely.

We work closely with clients, often founders or small teams managing multiple roles, helping them understand the workings of their marketing efforts, why they succeed, and what steps to take next. Our approach is transparent and collaborative, training clients inside their own ad accounts rather than operating ads independently for them.

With extensive experience overseeing millions in ad spend and hundreds of clients, Hedgehog Marketing prides itself on a 5.0-star Google review rating and a passionate, approachable team of marketing and data enthusiasts.

Role Overview

We're seeking a Performance Marketing Trainer to lead our fastest-growing business segment and transform how small marketing teams operate. This fully remote role (Australia-wide) offers flexible hours between 25 to 40 per week, shaped to fit the right candidate (usual working hours approx. 9:30am-3pm). A Melbourne hybrid option may be available later.

The position involves delivering an established 8-week one-on-one training program remotely for clients scattered across Australia. Each program includes about 7 hours of live sessions within clients’ real Google Ads and Meta Ads accounts, focusing on both technical ad setup and creative strategy.

Responsibilities

• Deliver our existing 8-week individual training program teaching the use of Google Ads and Meta Ads platforms.
• Coach clients on technical aspects such as campaign structure, bidding strategies, keyword quality scores, and tracking setups.
• Guide clients in creative development including effective hooks, ad appeals, and creative testing using assets and AI tools for scalable ad production.
• Instruct clients on integrating AI tools to accelerate campaign ideation and execution, balancing fundamentals with technology.
• Customize sessions according to each client’s business context and skill level using clear, jargon-free language.
• Conduct transparent performance reviews highlighting successes, shortcomings, and actionable next steps.
• Contribute to expanding and refining training materials and program modules as the offering grows.
• Support in managing Hedgehog Marketing’s own advertising campaigns.
• Eventually mentor or train additional trainers as the program scales.

Candidate Profile

We are looking for candidates with hands-on experience managing real Google Ads and Meta Ads campaigns either in agencies or in-house small marketing teams managing multiple roles. Candidates must be comfortable with smaller ad budgets (typically $1000-$10,000 monthly) and adept at breaking down complex marketing concepts to non-technical clients.

The ideal trainer thrives in live teaching environments, can think quickly when faced with unexpected account challenges, and has a genuine interest in marketing AI applications. A passion for working with people and sharing knowledge is essential.

Preferred Qualifications

• Background as a subject-matter expert who has mentored or trained colleagues.
• Leadership experience with training responsibilities.
• Formal experience in training, facilitating workshops, onboarding programs, or mentoring.

Working Hours & Benefits

The role offers a flexible schedule designed to accommodate personal commitments like parental leave or schooling hours. The working window is typically mid-morning to mid-afternoon.

This role includes access to advanced AI marketing toolkits used by Hedgehog Marketing, applying real budgets to real campaigns. The successful candidate will be foundational to building and leading our training department.

Salary & Terms

Full-time compensation ranges between $100,000 and $120,000 AUD plus superannuation, with part-time roles paid pro-rata. This is a remote full-time role with potential for hybrid work in Melbourne later.

Additional Information

We highly encourage candidates to submit a brief video demonstrating a marketing concept explanation as a sample of teaching ability (optional but reviewed early in the selection process). This role represents an exciting opportunity to shape a key growth area for Hedgehog Marketing while working in a supportive and knowledge-rich environment.