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Performance Marketing Specialist

Idaratech Platform - منصة إدارتك

Jeddah, Makkah Province, Saudi Arabia · Full Time

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Experience
Any
Salary
Openings
1
Posted
1 hour ago
Work mode
In office
Education
Bachelor's degree
Resume
Required to apply

Where you'll work

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Job description

Job Overview

Idaratech stands as a leader in business innovation by leveraging cutting-edge technologies and automation to streamline administrative and financial processes with precision and ease. We seek a results-focused and data-driven Performance Marketing Specialist to join our energetic team in Jeddah, Saudi Arabia. This full-time role demands a digital marketing enthusiast with a keen analytical mindset to develop and enhance paid campaigns across digital platforms, aiming to boost growth and maximize ROI.

Key Responsibilities

  • Create, oversee, and optimize paid advertising efforts on platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.
  • Track, evaluate, and generate reports on campaign metrics including CPA, ROAS, CTR, and conversion rates to extract actionable insights.
  • Execute comprehensive A/B tests on advertisements, landing pages, and creative materials to enhance campaign outcomes.
  • Manage budgets judiciously to ensure funds are allocated efficiently to meet performance targets.
  • Carry out detailed keyword research, audience segmentation, and competitor assessments to uncover growth opportunities.
  • Work collaboratively with content and design teams to produce engaging and effective ad creatives.
  • Keep abreast of emerging trends, tools, and best practices in digital and performance marketing.

Qualifications and Skills

  • Demonstrated prior experience in performance marketing or a related digital marketing role.
  • Proficiency with key advertising platforms, notably Google Ads and Meta (Facebook/Instagram) Ads.
  • Strong analytical capabilities, skilled in using Google Analytics, Google Tag Manager, and data visualization technologies.
  • Comprehensive understanding of the digital marketing funnel along with core KPIs.
  • Excellent problem-solving abilities and a methodical, data-informed approach to decision-making.
  • Effective communication skills, both oral and written.
  • A bachelor's degree in Marketing, Business, or an allied discipline is preferred.
  • Experience in the B2B or SaaS tech industry is a notable plus.

Minimum education

Bachelor's Degree

Tools & software

Google Analytics required Google Ads required

How they work

Communication Teamwork & Collaboration Problem Solving Initiative

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