Performance Marketing Specialist
Idaratech Platform - منصة إدارتك
Jeddah, Makkah Province, Saudi Arabia · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- hace 22 horas
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
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Job description
Job Overview
Idaratech stands as a leader in business innovation by leveraging cutting-edge technologies and automation to streamline administrative and financial processes with precision and ease. We seek a results-focused and data-driven Performance Marketing Specialist to join our energetic team in Jeddah, Saudi Arabia. This full-time role demands a digital marketing enthusiast with a keen analytical mindset to develop and enhance paid campaigns across digital platforms, aiming to boost growth and maximize ROI.
Key Responsibilities
- Create, oversee, and optimize paid advertising efforts on platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.
- Track, evaluate, and generate reports on campaign metrics including CPA, ROAS, CTR, and conversion rates to extract actionable insights.
- Execute comprehensive A/B tests on advertisements, landing pages, and creative materials to enhance campaign outcomes.
- Manage budgets judiciously to ensure funds are allocated efficiently to meet performance targets.
- Carry out detailed keyword research, audience segmentation, and competitor assessments to uncover growth opportunities.
- Work collaboratively with content and design teams to produce engaging and effective ad creatives.
- Keep abreast of emerging trends, tools, and best practices in digital and performance marketing.
Qualifications and Skills
- Demonstrated prior experience in performance marketing or a related digital marketing role.
- Proficiency with key advertising platforms, notably Google Ads and Meta (Facebook/Instagram) Ads.
- Strong analytical capabilities, skilled in using Google Analytics, Google Tag Manager, and data visualization technologies.
- Comprehensive understanding of the digital marketing funnel along with core KPIs.
- Excellent problem-solving abilities and a methodical, data-informed approach to decision-making.
- Effective communication skills, both oral and written.
- A bachelor's degree in Marketing, Business, or an allied discipline is preferred.
- Experience in the B2B or SaaS tech industry is a notable plus.
Minimum education
Bachelor's Degree