Performance Marketing Specialist

About the Role

WaitWell is seeking a motivated and results-oriented Performance Marketing Specialist to lead and manage paid digital advertising campaigns across multiple platforms including Google, LinkedIn, Meta, and Reddit. This is a dynamic position requiring hands-on involvement and the ability to oversee the entire campaign process — from planning and budgeting to creative development and landing page optimization.

Key Responsibilities

• Manage comprehensive paid advertising campaigns: developing strategy, setup, budget allocation, bidding, targeting, and ongoing optimization on platforms such as Google, Meta, LinkedIn, and Reddit.
• Lead or collaborate on producing compelling ad creatives with a strong understanding of what captures attention and drives conversions.
• Create or guide the creation of campaign-specific landing pages, applying foundational conversion rate optimization practices.
• Analyze and monitor all relevant metrics including spend, conversions, cost per acquisition, return on ad spend, and customer funnel performance.
• Conduct tests, interpret results impartially, and apply insights to improve future campaigns.
• Adapt and assist with adjacent marketing tasks as priorities evolve within a startup environment requiring flexibility.

Candidate Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Proven experience designing and implementing paid digital campaigns that have delivered measurable conversions, with the ability to share concrete results and strategies.
• Strong understanding of paid media fundamentals including audience targeting, creative testing, attribution models, and performance measurement.
• Creative aptitude to produce or direct advertising visuals and videos, with an eye for quality output.
• Basic knowledge of conversion rate optimization methodologies and landing page development to effectively oversee or create pages that convert.
• Familiarity with tools like Google Analytics, Google Tag Manager, HubSpot, and WordPress.
• Comfortable interpreting data and using analytics and ad platform reports for continuous improvement.
• Between 2 and 4 years of direct experience in performance marketing, demonstrating intellectual curiosity and growth.

Preferred Qualifications

• Experience marketing SaaS or B2B products.
• Additional competencies in graphic design or video editing.
• Passion for marketing trends, channels, and best practices with a deep enthusiasm for effective campaign strategies.

What WaitWell Provides

• Competitive salary package.
• Performance-based bonus program.
• Health and dental insurance benefits.
• Participation in a stock-option plan.
• Opportunities for professional development and leadership growth.

Work Arrangement and Location

This role is based in Calgary as a hybrid position. Employees are expected to work from the Calgary office at least three days per week with the option to work remotely for the remaining two days during standard office hours. The position requires up to 20% travel across North America.

About WaitWell

WaitWell is a growth-focused Calgary-based scale-up aiming to significantly expand its SaaS business. The company embraces risk-taking and continuous learning in a fast-paced environment. Employees will work closely with experienced founders and executives with proven track records in scaling technology companies, gaining exposure to high-level operations and development opportunities.