Performance Marketing Manager

About BlueCrest Ventures

BlueCrest Ventures operates as a multi-brand D2C e-commerce company, focused on developing and expanding consumer brands across an array of product categories.

Role Overview

We are seeking a skilled Performance Marketing Manager to take comprehensive responsibility for paid customer acquisition initiatives across our diverse D2C brand portfolio. This position is a fully remote, full-time role emphasizing revenue enhancement, customer growth, and scalable profitability.

Key Responsibilities

• Design, execute, oversee, and optimize advertising campaigns on Meta Ads and Google Ads platforms.
• Develop structured campaigns for prospecting, retargeting, and retention, utilizing appropriate Campaign Budget Optimization (CBO) or Ad Set Budget Optimization (ABO), targeting, bidding methods, and budget allocation.
• Administer Google Search, Shopping/Performance Max, Display, and YouTube ads, including managing product feeds, keyword targeting, audience segmentation, and conversion objectives.
• Conduct daily performance evaluations to address issues related to ad delivery, tracking, creative content, target audiences, bid strategies, and budget adjustments.
• Monitor key performance metrics such as ROAS, MER, CAC, CPC, CPM, CTR, CVR, AOV, along with SKU-level profit margins.
• Implement systematic testing on variables including audiences, creatives, ad formats, landing pages, promotional offers, product feeds, and bidding techniques.
• Make informed decisions regarding scaling, pausing, restructuring, or terminating products and campaigns based on commercial outcomes.
• Compile detailed weekly and monthly reports presenting insights, recommended actions, lessons learned, and strategic advice.
• Partner with creative, content, web development, CRM, and operations teams remotely to refine the complete acquisition funnel.
• Translate revenue and profitability targets into realistic budgets, forecasts, and channel-specific plans.
• Create standardized procedures for testing, reporting, and optimization, while mentoring junior team members.

Requirements

• A minimum of one year hands-on experience in e-commerce performance marketing, preferably with D2C brands.
• Expertise with Meta Ads Manager, Google Ads platforms, Merchant Center, and product-feed-driven advertising practices.
• Demonstrated capability to optimize and scale advertising campaigns focused on ROAS, CAC, and profitability benchmarks.
• Familiarity with pixels, conversion APIs, Google Analytics 4 (GA4), UTM parameters, and attribution models.
• Proficiency in using spreadsheets, performance dashboards, and performing systematic commercial analyses.
• Fluency in spoken Hindi and English is essential.
• Strong self-direction, prioritization skills, and autonomous decision-making abilities in a remote work setting.

Employment Details

• This is a full-time, fully remote position.
• The compensation package is between 500000 to 600000 Indian Rupees per annum (CTC).
• The company provides a laptop and an office phone for work use.