Performance Marketing Manager / Senior Manager

About Angel City FC

Angel City Football Club is committed to building a world-class organization that leverages sport to promote equity. As one of the top women's sports teams globally, the club fuses sport, entertainment, and purpose to deliver innovative experiences and build a sustainable, high-growth business. The organization thrives on passion, innovation, inclusivity, and a commitment to challenging the status quo.

Role Overview

The club seeks a highly analytical and growth-focused Performance Marketing Manager or Senior Manager to lead the strategy, execution, and optimization of its paid media initiatives. This role is pivotal in driving revenue via ticket sales and eCommerce, maximizing return on ad spend (ROAS), and expanding Angel City FC’s digital and physical presence.

Key Responsibilities

• Oversee the daily collaboration and strategic direction with the primary digital media agency managing paid social, search, programmatic, and display platforms including Meta, Google, and programmatic media.
• Manage and optimize additional paid channels such as B2B and premium ticketing campaigns on LinkedIn and spearhead the exploration and launch of emerging digital channels like Snapchat.
• Directly handle relationships, negotiate contracts, and manage media inventory for Out-of-Home advertising campaigns spanning traditional billboards, wild postings, and grassroots placements.
• Ensure the execution and performance measurement of contractual media partnerships such as iHeartRadio meet agreed objectives and schedules.
• Develop and implement a comprehensive full-funnel paid media strategy aimed at aggressively increasing revenue from season tickets, single-game tickets, and merchandise.
• Identify and act on opportunities to scale campaigns, test new audiences, and dynamically adjust media tactics to meet evolving revenue targets.
• Collaborate closely with internal creative teams to coordinate, request, and manage advertising assets required for diverse campaigns and optimization testing.
• Organize and maintain integrated marketing calendars and production workflows using Asana to guarantee smooth campaign launches and timely asset delivery.
• Allocate and manage the media budget, continuously auditing and reallocating spend to maximize ROAS across channels.
• Provide detailed weekly, monthly, and seasonal reports that interpret complex marketing data into actionable recommendations for senior leadership.
• Design and run a robust program of conversion rate optimization, A/B testing, and multivariate testing across creatives, messaging, targeting, and landing experiences.

Candidate Requirements

• Possess 3 to 5+ years (Manager) or 5 to 7+ years (Senior Manager) of relevant performance marketing experience, preferably in sports, entertainment, live events, agencies, or fast-paced eCommerce companies.
• Demonstrate expertise managing paid media budgets across platforms such as Meta, TikTok, LinkedIn, Snap, Google Search/SEM, Display networks, and Out-of-Home (OOH) advertising.
• Show a strong analytical, data-driven approach with proven success in translating data into scalable growth strategies.
• Exhibit self-motivation and ownership, with the ability to work independently and dynamically adapt strategies to solve complex marketing challenges.
• Be proficient in tools including Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
• Possess strong copywriting skills and the ability to provide clear, performance-focused creative direction.
• Function well as a proactive collaborator in fast-changing environments and be flexible to work some evenings and weekends aligned with match schedules.

Benefits & Compensation

• Comprehensive medical, dental, and vision insurance fully covered by the employer.
• 401(k) retirement savings plan.
• Flexible paid time off policies.
• Paid parental leave.
• Cell phone reimbursement.
• Available snacks and beverages onsite.
• Dog-friendly headquarters located in Santa Monica, CA.
• Complimentary tickets to home games.

The annual salary for this position ranges from $85,000 to $95,000, depending on candidate experience. Angel City FC fosters an inclusive workplace that values diversity and encourages all qualified individuals to apply.