Performance Marketing Executive – Lead Generation & Social Media
Ahmedabad, Gujarat, India · Full Time
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- Experience
- 2–4 yrs
- Salary
- INR 20,000 – INR 35,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About Botnova
Botnova LLP is a rapidly expanding company specializing in Software Development and AI-based solutions, located in Ahmedabad. The company assists enterprises through CRM development, customized software, AI automation technologies, mobile applications, website development, ERP systems, and comprehensive digital transformation.
Job Overview
We are seeking a dedicated Performance Marketing Executive to spearhead quality B2B lead generation for our software service offerings. This full-time role is office-based in Ahmedabad, Gujarat, and requires candidates with 2 to 4 years of experience. The salary range offered is ₹20,000 to ₹35,000 per month, depending on experience.
Core Responsibilities
- Design, implement, and enhance advertising campaigns on Meta platforms (Facebook and Instagram).
- Plan and execute Google advertising campaigns including Search, Display, and Performance Max.
- Drive qualified B2C leads related to CRM, software development, AI automation, mobile app, and web development services.
- Optimize campaigns to reduce Cost Per Lead (CPL) and elevate performance metrics.
- Manage tracking and analytics tools such as Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Provide recommendations for landing page optimizations to increase conversion rates.
- Oversee official LinkedIn, Instagram, and Facebook pages for the company.
- Create and maintain social media content calendars and coordinate creative assets.
- Publish regular updates including company news, client success stories, and case studies.
- Compile and present weekly and monthly marketing performance reports.
- Collaborate closely with the sales department to enhance lead quality and conversion rates.
Essential Skills and Expertise
- Proficiency in Google Ads and Meta Ads Manager platforms.
- Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel implementation.
- Competency in managing LinkedIn marketing campaigns.
- Lead generation expertise, especially in B2C channels.
- Skillful use of Canva for creative content design.
- Familiarity with Microsoft Excel or Google Sheets for data handling.
- Basic knowledge of Search Engine Optimization (SEO).
- Experience in leveraging AI tools, including ChatGPT.
Candidate Profile
Ideal applicants will possess 2 to 4 years of experience in digital or performance marketing, preferably within IT, SaaS companies, or digital marketing agencies. Candidates should demonstrate strong communication abilities, a focus on return on investment, and a results-driven approach.
Performance Metrics
- Consistently generate qualified B2C leads each month.
- Meet predefined Cost Per Lead (CPL) targets.
- Enhance conversion rates across campaigns.
- Boost engagement on the company's LinkedIn page.
- Maintain regular social media content publication.
- Deliver comprehensive weekly marketing reports.
Benefits and Opportunities
- Work on cutting-edge AI and software development initiatives.
- Chance to develop and lead the marketing function several aspects.
- Performance-driven bonus incentives.
- Rapid career advancement potential.
- A supportive and growth-oriented workplace culture.
Work Location and Terms
This is an office-based position located in Ahmedabad, Gujarat, requiring attendance at company premises during office hours.