Performance Creative Video Editor, Paid Social

About the Role

Sweat Pants Agency is a performance marketing agency working behind several rapidly growing brands that have reached top rankings in their category. The team builds, tests, and scales paid ads across Meta, TikTok, Instagram, and other social platforms.

The agency is hiring a Performance Creative Video Editor, Paid Social to transform raw UGC, talking-head clips, product footage, customer assets, AI-generated b-roll, and social references into ads that feel native to each platform.

This role is centered on paid social creative, especially for Meta. It is best suited to someone who understands direct-response advertising, UGC-style editing, short hooks, and fast-turnaround creative testing. The focus is not on making videos simply look polished; it is on making them perform.

You will be expected to evaluate edits with a marketer’s eye: where viewers may lose interest, how to sharpen the opening seconds, whether the ad feels platform-native, whether the edit supports the angle, and whether the final piece is persuasive from a consumer perspective.

You will partner closely with creative strategists, media buyers, and creative directors to produce ads for ecommerce brands. The ideal candidate brings strong instincts for hooks, pacing, retention, direct-response structure, captions, audio, b-roll, AI-assisted workflows, and platform-native creative for Meta, Instagram, and TikTok.

You should also be comfortable using AI tools to speed up and improve the production process. This can include generating realistic filler footage, creating product b-roll, producing AI voiceovers, transcribing scenes, reviewing competitor ads, and improving editing efficiency.

What You’ll Handle

• Edit performance-focused video ads for Meta, Instagram, TikTok, Reels, and similar short-form placements.
• Turn raw UGC, testimonials, founder clips, product demos, talking-head footage, and creator-style content into finished ad creatives.
• Develop several hook, angle, and variation options for testing.
• Build strong openings that capture attention within the first three seconds.
• Rework existing footage into fresh concepts and new ad variations.
• Keep the final video feeling native to the platform rather than like a traditional brand commercial.

Creative and Editing Approach

• Structure edits around direct-response frameworks such as problem, agitation, solution, proof, and call to action.
• Adjust the style of the edit to suit the footage, offer, brand, and creative angle.
• Choose between an organic, handheld, raw feel and a more polished, premium feel depending on the brief.
• Use pacing, captions, pattern interrupts, b-roll, proof points, and sound to maintain viewer attention.
• Keep the final ad cohesive and intentional instead of feeling like disconnected filler.
• Approach every edit with the consumer’s perspective in mind.

Hook, Pacing, and Retention

• Strengthen opening moments and hook visuals.
• Improve scene order, pacing, and overall flow.
• Add captions, overlays, callouts, screenshots, sound cues, and other attention tools.
• Spot where viewers may drop off and refine the edit to hold interest longer.
• Produce content that is clear, engaging, persuasive, and easy to follow.
• Use audio pacing and sound design to increase watchability.

Using AI in the Workflow

• Apply AI tools to create filler footage or extra product b-roll when source footage is limited.
• Make sure AI-generated visuals match the lighting, environment, realism, and overall quality of the original material.
• Use AI voiceover tools when needed.
• Use AI for transcription, scene review, competitor comparison, and creative research.
• Know when AI adds value and when it makes the content feel unnatural.
• Stay open to new tools and creative workflows.

Collaboration Expectations

• Review creative briefs carefully and ask clarifying questions when needed.
• Share realistic completion timelines before starting work.
• Provide an initial draft for review when a new format or multi-variant brief is involved.
• Act on feedback from strategists, media buyers, and creative directors.
• Revise quickly and communicate clearly about blockers, timing, and priorities.
• Draw inspiration from successful ads, organic content, competitor work, and leading creators.
• Suggest new angles, hooks, structures, and references when useful.

Experience and Fit

• At least 2 to 5+ years of video editing experience is preferred.
• Experience editing paid social ads, UGC-style content, short-form video, or DTC ecommerce creative is important.
• You should understand what makes content feel native to Meta, Instagram, TikTok, and Reels.
• Strong instincts around hooks, pacing, retention, and visual flow are essential.
• You should understand direct-response advertising and performance creative.
• You need to distinguish between visually attractive edits and edits that persuade customers.
• You must be able to adapt the edit to match raw, organic footage or a more polished premium style.
• Confidence with captions, typography, sound design, overlays, and voiceover pacing is expected.
• You should be able to create multiple variations quickly without compromising quality.
• Clear communication around questions, timelines, revisions, and blockers is required.
• Comfort using AI tools in creative work is expected.
• A strong sense of what keeps viewers watching will help you succeed.

Tools and Software

• Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
• CapCut
• Meta ad creative references and competitor research
• TikTok native editor
• Instagram native editor
• ElevenLabs or comparable AI voiceover tools
• Higgsfield or similar AI image and video tools
• Gemini, ChatGPT, or similar tools for transcription, scene analysis, and research
• AI tools for image, video, voiceover, b-roll, and clip generation
• Google Drive, Slack, Notion, Frame.io, or similar collaboration tools

Preferred Background

• Experience creating direct-response DTC ads.
• Experience supporting paid social creative teams.
• Experience editing Meta ads specifically.
• Experience using Meta Ad Library, TikTok Creative Center, or competitor-ad research tools.
• Experience making viral organic short-form content.
• Experience producing platform-native content for TikTok, Instagram, or Reels.
• Experience working in a marketing agency.
• Motion graphics or typography skills.
• Understanding of Meta and TikTok performance metrics.
• A strong portfolio of UGC, paid social, or organic short-form edits.
• Experience with AI-generated b-roll, AI voiceovers, or AI-assisted editing workflows.

Benefits

• Opportunity to work with fast-growing DTC brands.
• Chance to contribute to a team behind multiple Inc. #1 fastest-growing companies.
• Collaboration with experienced creative strategists, media buyers, and creative directors.
• Work on ads that are actively tested, measured, and scaled.
• Remote setup with a global team.
• Exposure to modern creative workflows and AI tools.
• Portfolio growth through high-performing paid social creative.
• Collaborative agency culture that values both creative quality and performance.

Location

This role is listed in Belgrade, Serbia, and is offered as a remote position.