Performance Creative Video Editor, Paid Social

About the role

Sweat Pants Agency is a performance marketing agency that powers multiple fast-growing, Inc. #1 brands. The team develops, tests, and scales advertising across Meta, TikTok, Instagram, and other paid social channels.

This position is for a Performance Creative Video Editor focused on paid social. The work involves turning raw UGC, talking-head clips, product footage, client-supplied assets, AI-generated b-roll, and social references into ads that feel native to each platform.

The role is especially suited to someone who understands direct response creative, UGC-style editing, short-form hooks, and rapid iteration. It is not a pure aesthetic editing job; the priority is building ads that perform, not just edits that look polished.

You’ll work with creative strategists, media buyers, and creative directors on ecommerce ad creative. The ideal candidate brings strong instincts for hooks, pacing, retention, captions, audio, b-roll, AI-enabled workflows, and content that feels natural on Meta, Instagram, and TikTok.

Comfort with AI tools is important, as the workflow may include generating realistic filler footage, producing product b-roll, creating AI voiceovers, transcribing scenes, analyzing competitor ads, and accelerating editing tasks.

Responsibilities

• Edit performance-focused video ads for Meta, Instagram, TikTok, Reels, and similar short-form placements.
• Transform raw UGC, testimonials, founder clips, product demos, talking-head footage, and creator-style content into finished ad assets.
• Develop several hooks, angles, and versions of each concept for testing.
• Design openings that capture attention within the first few seconds.
• Rework existing footage into fresh ad concepts and new variants.
• Keep edits platform-native rather than making them feel like traditional brand commercials.
• Structure videos using direct response frameworks such as problem, agitation, solution, proof, and call to action.
• Adapt the edit to the footage, offer, brand, and creative angle.
• Choose when an ad should feel raw and organic versus more polished and premium.
• Use pacing, captions, pattern interrupts, b-roll, visual proof, and sound to maintain viewer attention.
• Create coherent ads that feel intentionally built rather than assembled from random filler.
• Strengthen hook visuals and improve early-video momentum.
• Refine scene order, flow, and overall pacing.
• Add captions, overlays, text callouts, screenshots, sound cues, and other retention tools.
• Spot likely drop-off points and adjust the edit to reduce viewer loss.
• Deliver videos that are clear, persuasive, and easy to follow.
• Use sound design and audio pacing to improve engagement.
• Apply AI tools to generate filler footage or extra product b-roll when source material is limited.
• Ensure AI-generated visuals match the original content in lighting, realism, and environment.
• Use AI voiceover tools where needed.
• Use AI for transcription, scene analysis, competitor comparison, and creative research.
• Know when AI enhances an edit and when it makes the result feel unnatural.
• Stay open to new tools and faster creative workflows.
• Read creative briefs carefully and ask clarifying questions when needed.
• Share estimated turnaround times before beginning work.
• Submit an initial draft for review when working on unfamiliar formats or multiple versions.
• Incorporate feedback from strategists, media buyers, and creative directors.
• Revise quickly and communicate clearly about blockers, timelines, and priorities.
• Draw inspiration from winning ads, organic content, competitor ads, and leading creators.
• Suggest new angles, hooks, structures, and references when they could improve the work.

Requirements

• At least 2 to 5+ years of video editing experience.
• Background editing paid social ads, UGC-style content, short-form videos, or DTC ecommerce creative.
• Strong understanding of what makes content feel native on Meta, Instagram, TikTok, and Reels.
• Sharp instincts for hooks, pacing, retention, and visual flow.
• Solid grasp of direct response advertising and performance creative.
• Ability to distinguish between visually attractive edits and ads that actually persuade consumers.
• Flexibility to adapt editing style to either raw/organic or polished/premium content.
• Confidence with captions, typography, sound design, overlays, and voiceover pacing.
• Ability to produce several ad variations quickly without losing quality.
• Comfort asking questions when a brief is unclear.
• Clear communication around timelines, revision cycles, and blockers.
• Comfort using AI tools as part of the editing workflow.
• Strong sense of what holds attention and keeps viewers watching.
• Fast learner when it comes to new creative tools.
• Willingness to work with modern editing, research, and collaboration software.
• Nice-to-have exposure to direct response DTC ads, paid social creative teams, Meta ads, competitor research tools, viral short-form content, agency environments, motion graphics, typography, ad performance metrics, strong UGC/paid social portfolios, and AI-assisted editing workflows.

Tools

You do not need to know every tool in advance, but you should be able to learn quickly.

• Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
• CapCut
• Meta ad creative references and competitor research
• TikTok native editor
• Instagram native editor
• ElevenLabs or similar AI voiceover software
• Higgsfield or similar AI image and video tools
• Gemini, ChatGPT, or similar tools for transcription, scene review, and research
• AI tools for image, video, voiceover, b-roll, and clip generation
• Google Drive, Slack, Notion, Frame.io, or similar collaboration platforms

Benefits

• Opportunity to work with fast-growing DTC brands.
• Exposure to a team behind multiple Inc. #1 fastest-growing companies.
• Close collaboration with experienced creative strategists, media buyers, and creative directors.
• Opportunity to build ads that are actively tested, measured, and scaled.
• Remote work with a global team.
• Hands-on experience with modern creative workflows and AI tools.
• Chance to build a portfolio of high-performing paid social creative.
• Collaborative agency culture with a focus on both creative quality and performance.

Work mode and location

This is a remote full-time position. The listed location is Winnipeg, Manitoba, Canada.

Additional information

The role is centered on performance marketing creative, so success depends on balancing edit quality with ad effectiveness. The strongest candidates will think like a consumer, understand when to use native platform styling, and know how to iterate quickly for testing and scaling.