Paid Search Specialist

About the Company

Peninsula Australia is a Great Place to Work certified business where strong performers are encouraged to excel. It is part of one of the largest privately owned business services groups in the world and operates as a global provider of advice in HR, employment relations, and health and safety. Across Australia and New Zealand, the organisation supports tens of thousands of businesses with practical guidance, tools, and confidence to manage workforce and workplace responsibilities.

Role Overview

The company is expanding its digital performance marketing efforts and is looking for a Paid Search Specialist who enjoys working directly in advertising platforms to test, refine, and grow campaigns that deliver measurable business outcomes. This position is a practical, hands-on performance marketing role with a strong focus on lead generation through paid search.

Key Responsibilities

• Run and improve Google Ads, Bing, and paid social campaigns aimed at generating leads.
• Perform detailed keyword research, refine bidding approaches, and improve audience targeting.
• Develop ad copy and landing page variants, then test them through A/B experiments to lift results.
• Track and enhance conversion paths while monitoring CTR, CPA, and ROAS.
• Review campaign data and turn performance insights into clear optimisation actions.
• Partner with marketing and sales teams to strengthen lead quality and improve conversion rates.
• Look for ways to grow campaign scale while protecting acquisition efficiency.

Candidate Profile

The ideal applicant brings at least 1 year of practical experience managing Google Ads campaigns and has a solid background in keyword planning, bid optimisation, ad testing, and conversion rate improvement. Experience with Google Analytics, Google Tag Manager, reporting platforms, and Salesforce or other CRM-connected marketing setups is also important.

Why Join Peninsula

Peninsula offers strong growth opportunities for high achievers and supports career development within a global brand that is continuing to expand across ANZ.

Benefits and Perks

• Start with up to 25 days of leave, rising to 31 days after 5 years of service.
• Profit-sharing bonus opportunity.
• Super Service and MVP awards, including a $1000 reward and an extra day off for demonstrating company values.
• Structured career progression with opportunities to build a digital marketing career.
• Ongoing education and professional development support.
• Access to discounts through Bright Exchange across many retail brands and services.
• Health and wellness support, including a $250 wellness voucher and gym discounts.
• Regular social events and team celebrations.

Equal Opportunity

Peninsula is an equal opportunity employer and welcomes applications from all suitably qualified candidates.

Recruitment Agency Note

The company asks recruitment agencies not to make contact or send unsolicited resumes.