Paid Search Lead

Role Overview

Join Replic AS as a Paid Search Lead and spearhead the growth of business through paid search channels! Paid search is the primary revenue generator at Replic, and this role holds full responsibility for managing the channel both day-to-day and strategically over time.

You will manage a monthly advertising budget of approximately 4-5 million NOK on Google Ads across multiple brands, attracting hundreds of thousands of monthly visitors. Success requires precision, agility, and effective prioritization to drive meaningful improvements.

Key Responsibilities

• Take full ownership of Google Ads and Microsoft Ads/Bing platforms, continuously optimizing campaigns and prioritizing efforts.
• Manage account structure, budget allocation, bidding strategies, and testing in highly competitive markets with significant search volume.
• Scale profitable campaigns while discontinuing or adjusting initiatives that fail to deliver marginal ROI.
• Lead reporting efforts that focus on profitability metrics as well as channel performance.
• Collaborate with developers, data specialists, and technical teams to ensure accurate tracking, data quality, conversion values, and sound decision-making.
• Work jointly with a performance agency to handle peak capacity periods and contribute to SEM strategy development.
• Coordinate closely with cross-functional teams to align paid search with product offerings, pricing, development, and investment priorities.

Candidate Profile

• Minimum of four years hands-on experience in SEM with a desire to take operational ownership and significant influence.
• Background in B2C environments, ideally within service markets featuring short conversion cycles, high search volumes, and intense competition.
• Experience managing large advertising budgets with expertise in bidding, account structure, continuous testing, and optimization under competitive conditions.
• Practical understanding of performance-driven economics including LTV/CAC, churn, margins, and long-term profitability.
• Strong technical knowledge of SEM encompassing data foundations, conversion tracking, attribution models, and quality of optimization signals.
• Ability to make clear priorities and justify decisions based on data, business insight, and profitability.
• Fluent in Norwegian, as it is the working language.

Benefits Offered

• Full autonomy over paid search activities with active involvement in strategic decision-making and investment planning.
• Work in an environment where the gap between analysis, decision, and execution is minimal.
• Competitive compensation package with bonuses tied to profitability outcomes.
• A pivotal role in a company where paid search directly drives growth, product development, and commercial priorities.