Paid Media Strategist

About Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a comprehensive digital marketing firm headquartered in Arlington, Texas, with over 160 team members (known as Thrivers) across 10 countries. Founded in 2005 by Matt Bowman, the agency has earned a reputation for sustainable, strategic growth by valuing client relationships and results. Thrive fosters a strong culture guided by core values, earning a 5.0 Glassdoor rating and an INC 5000 listing for seven consecutive years. Recognized by Google and AI platforms, Thrive leads in the digital marketing sector.

Role Overview

We seek a seasoned Paid Media Strategist to oversee ROI-focused advertising campaigns spanning platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, Microsoft Ads, Twitter, and more, with Amazon experience considered an asset. This role involves client management, optimizing targeting, analyzing campaign performance, and refining strategies. Being proactive, socially adept, and data-driven is essential. Additional digital marketing knowledge is advantageous.

Key Responsibilities

• Leverage customer relationship management (CRM) tools for insightful analysis.
• Design and implement comprehensive paid media campaigns across multiple platforms.
• Conduct detailed research to pinpoint demographics, interests, and behaviors for precise audience targeting.
• Partner with creative teams to develop compelling ads aligned with campaign objectives.
• Manage and allocate paid media budgets efficiently to maximize return on investment and meet KPIs.
• Track and evaluate performance metrics such as click-through rates, conversion rates, ROAS, and CPA.
• Employ A/B testing to optimize ad copies, visuals, and landing pages continually.
• Stay knowledgeable of industry trends and platform algorithm changes to adapt strategies accordingly.
• Compile regular performance reports highlighting progress, obstacles, and recommendations for improvement.
• Collaborate cross-functionally with SEO, content, and account teams to ensure cohesive marketing messages.
• Explore new paid media opportunities including emerging platforms, ad formats, and targeting options.
• Monitor competitor strategies and market changes to keep campaigns competitive.
• Conduct monthly evaluations and prepare campaign reports.

Candidate Profile

Ideal candidates should hold a Bachelor’s degree or equivalent experience in Marketing, Communications, Advertising, Journalism, Information Systems, or related fields. The position demands strong analytical prowess to interpret data and generate actionable insights, excellent verbal and written communication to convey complex ideas simply, and teamwork capabilities suitable for a fast-evolving environment.

Key qualities include creative problem-solving, a proactive mindset, robust project management skills, and the ability to juggle multiple assignments simultaneously.

Relevant Skills and Experience

• Demonstrated experience in planning, executing, and optimizing paid media campaigns across diverse platforms.
• Proficiency with paid media management tools including Google Ads and Facebook Ads Manager.
• Expertise in analyzing data to inform decisions and improve campaign outcomes.
• Hands-on experience using A/B testing to refine ads and landing pages effectively.
• Strong communication skills for collaborating with multidisciplinary teams.
• Understanding of digital marketing principles, conversion optimization, and user experience optimization.
• Familiarity with analytics platforms such as Google Analytics or similar tools.
• Creative and innovative thinking to devise novel marketing approaches and tackle challenges.
• Ability to oversee multiple projects and deadlines concurrently.
• Experience or knowledge in organic social media and certifications in Google Ads or related platforms are advantageous.

Technical Requirements

• Dependable computer and high-speed internet connection to support remote work.

Company Commitment and Benefits

• Flexible remote work environment supporting work-life balance.
• Opportunities for continuous professional development and growth.
• A collaborative culture fostering creativity and diverse perspectives.
• An encouraging atmosphere promoting innovation and ownership.
• Recognition programs celebrating employee achievements.
• Competitive salary with company bonuses.
• Generous paid time off policies.
• Health stipends available to international team members.
• Remote work stipends for home office setup.
• Parental leave benefits.
• Charity matching initiatives and a positive organizational culture.