Paid Media Strategist

Job Summary

The Paid Media Strategist plays a central role in crafting data-driven, audience-focused paid media strategies across various digital platforms. Acting as the strategic leader within the Paid Media team, this role translates insights into actionable plans aimed at maximizing campaign efficiency and enhancing brand visibility.

Key Responsibilities

• Design and implement multi-channel paid media campaigns based on audience insights, platform behaviors, and specific campaign goals.
• Establish appropriate channel mixes, targeting frameworks, creative experimentation plans, and optimization tactics for search, social, display, and video advertising.
• Continuously analyze campaign performance data to identify trends and provide recommendations for strategic adjustments that improve efficiency and outcomes.
• Develop comprehensive testing roadmaps involving creative elements, audience segmentation, and messaging hypotheses to facilitate ongoing learning.
• Ensure strict adherence to brand guidelines, platform compliance requirements, and brand safety benchmarks throughout all media strategies.

Qualifications & Skills

• 3 to 5 years of professional experience in digital marketing and paid media strategy.
• Advanced knowledge and hands-on experience with platforms such as Google Ads, Meta Ads Manager, and other relevant paid media tools.
• Strong analytical aptitude with proficiency in using platform analytics and data interpretation tools.
• Exceptional communication capabilities, strategic mindset, and ability to work collaboratively across teams.