Paid Media Strategist

Role overview

Edge Marketing is hiring a mid-level Paid Media Specialist to run and refine Meta advertising campaigns, create ads directly inside the Meta platform, and use a practical understanding of Google Ads to help deliver work across channels. This position is centered on social-first execution, with responsibilities spanning campaign delivery, optimisation, reporting, and performance improvements within platform best practices.

The agency is an independent specialist in paid media, SEO, and web development, and holds Google Premier Partner and Meta Badged Partner status.

What you will do

• Plan, launch, and manage Meta ad campaigns for clients.
• Support paid social campaign planning, optimisation, and ongoing performance management.
• Help prepare reporting and contribute recommendations based on results.
• Work within platform best practices and company standards, with training available to support development and consistency.
• Partner with account managers and channel specialists to strengthen overall paid media outcomes.
• Assist with execution across multiple paid media channels when needed.
• Own day-to-day campaign delivery and make routine optimisation decisions.

Client focus

The role supports service-based businesses in hyperlocal and regional markets, with campaigns designed to generate local leads and help drive business growth.

Candidate profile

This is an Australian work-authorised position and suits someone with a strong foundation in paid media execution, especially on Meta, plus a working knowledge of Google Ads. You should be confident handling campaign setup, optimisation, reporting, and performance analysis, while managing several accounts with close attention to detail.

How to apply

Applicants need to submit a CV and a cover letter. If the cover letter cannot be uploaded separately, it should be included as the first page of the CV.

Additional information

• This is a full-time onsite role based in Brisbane, Queensland, Australia.
• The position is described as mid-level and social-first.
• Exposure to Microsoft Ads, Pinterest Ads, and LinkedIn Ads would be considered beneficial.
• Training is provided to help with platform alignment and ongoing development.
• The company offers flexible working arrangements, including a 4:1 in-office to WFH ratio.
• There is a 3 PM finish on Fridays.
• Other workplace benefits include monthly social events, novated lease options, professional development and growth planning, regular one-on-ones, open-door policies, and birthday and anniversary rewards.