Paid Media Specialist - Remote (USA) at Gray Media Group

Company Overview

Gray Media Group is a growing multimedia company based in Atlanta, Georgia, operating as the largest owner of top-rated local TV stations and digital assets across 117 full-power markets reaching about 37% of US TV households. Their portfolio includes 80 markets with leading television stations and the largest Telemundo Affiliate group across 46 markets. They also own video production and studio facilities and Gray Digital Media, a full-service digital agency offering advanced digital marketing solutions to national and local clients.

Position Summary

The Paid Media Specialist will be responsible for leading and optimizing high-volume paid search campaigns on platforms such as Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and other SaaS or managed-service tools. This role demands strong analytical capabilities, excellent communication, and the ability to rapidly deliver accurate results within a fast-paced digital agency atmosphere. The ideal candidate is detail-focused, proactive, and skilled in navigating native ad platforms while collaborating effectively with cross-functional teams.

Key Duties and Responsibilities

• Create, manage, and optimize paid search campaigns across key platforms including Google Ads and Microsoft Ads.
• Operate confidently within native ad platforms and various managed or SaaS tools for campaign management and optimization.
• Perform keyword research, competitive benchmarking, and audience targeting to enhance campaign strategies.
• Handle multiple simultaneous campaigns maintaining high accuracy and performance standards.
• Utilize data analysis for bid adjustment, targeting refinement, and improving ad relevance.
• Implement A/B testing for continuous improvement of quality scores and conversion rates.
• Engage proactively with internal teams for alignment and timely campaign execution.
• Communicate performance insights clearly to account managers and strategists to drive actionable improvements.
• Monitor daily campaign metrics, delivery pacing, and KPIs.
• Generate comprehensive performance reports using platform dashboards and analytics tools.
• Ensure accuracy in tracking through proper tag, pixel, and UTM parameter management.

Required Qualifications and Skills

• Minimum of three years of hands-on experience managing paid search campaigns.
• Proficient in Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and various keyword research tools.
• In-depth understanding of bidding strategies, tracking methodologies, attribution models, and optimization techniques.
• Strong analytical skills with the capability to interpret complex data and communicate findings effectively.
• Excellent written and verbal communication abilities.
• Competence in managing multiple projects, prioritizing tasks, and meeting stringent deadlines.

Employee Benefits

• Comprehensive medical, dental, and vision coverage with prescription drug benefits.
• Health Savings Account with contributions from the company and Flexible Spending Account options.
• Employer-paid life insurance and disability coverage.
• Paid parental leave and adoption/surrogacy support benefits.
• 401(k) retirement plan featuring matching and profit-sharing contributions.
• Employee Assistance Program and voluntary supplemental insurance benefits.
• Paid time off including additional relocation leave.

Work Schedule and Compensation

This is a full-time position with a Monday to Friday schedule or as adjusted by the manager. The salary ranges from $70,000 to $95,000 per year depending on experience.

Additional Information

Gray Media is committed to providing equal employment opportunities without discrimination on grounds such as race, color, religion, gender, sexual orientation, national origin, disability, or veteran status. The company strictly prohibits workplace harassment and ensures a respectful and inclusive work environment. Gray Media operates as a drug-free workplace.