Paid Media Specialist

About the Company

InDigital is a performance-focused marketing agency that partners with service-led businesses across Ireland to help them generate more qualified enquiries and turn those leads into booked work. The team values meaningful commercial outcomes over surface-level metrics and keeps the environment light, collaborative, and enjoyable.

Role Overview

This position is for a Paid Media Specialist who will take full ownership of client accounts across the agency’s portfolio. The role covers the complete lifecycle of Google Ads and Meta Ads campaigns, including strategy, launch, tracking, optimisation, and reporting, with a strong focus on improving lead quality, sales outcomes, and measurable business growth.

A key part of the job is contributing to paid social creative. You will help shape hooks, angles, and campaign concepts, collaborate with the creative team, and guide what gets produced. As an early hire in a growing agency, you’ll be trusted with genuine ownership while receiving support from the founder.

Key Duties

• Oversee Google Ads and paid social activity for multiple client accounts.
• Set up campaigns correctly, including keywords, account structure, targeting, audiences, and creative direction.
• Contribute ideas for paid social concepts, hooks, and angles alongside the creative team.
• Approach campaigns with a commercial mindset, focusing on sales outcomes rather than just lead volume.
• Create performance reports that clearly explain what is working, what is not, and what actions should follow.
• Translate data into practical insights instead of relying on charts alone.
• Work with client CRM systems, websites, and tracking tools to monitor the full journey from ad click to completed sale.

What We’re Looking For

• At least 2 years of experience managing paid media campaigns, ideally within a digital agency.
• Experience in an in-house role for a national service or trade business is also highly relevant.
• Strong ability in paid social and creative thinking.
• Background in lead generation and an understanding of how to track the path from click to closed deal in a CRM.
• Practical experience with Google Tag Manager, GA4, and Looker Studio is strongly preferred.
• A proactive self-starter who can take responsibility for their work and client accounts.

Compensation and Benefits

• Annual salary in the range of €40,000 to €50,000.
• Remote-first setup with 1 to 2 days per week in a Dublin coworking space and additional flexibility.
• 25 days of annual leave plus an early finish on Fridays.
• Company pension scheme and performance-based bonuses.
• Clear progression opportunities and real ownership as the agency expands.

Eligibility

Applicants must have the legal right to work in Ireland. Visa sponsorship is not available for this role.