Director of Social Media

About Kreps Co

Kreps Co is a dynamic full-service marketing agency known for its strategic insight, creative innovation, and fearless approach. We collaborate with clients in industries like wine, luxury, hospitality, and consumer packaged goods, helping them craft intentional, personality-driven brands. Our small but agile team thrives on clarity, teamwork, and passion for exceptional work. Every team member has a chance to influence client outcomes, agency culture, and growth.

We uphold core principles that shape our client partnerships and internal culture:

• Emphasizing collaboration to strengthen our work through diverse viewpoints.
• Focusing on the importance of detail as a decisive factor in our success.
• Encouraging proactive individuals to initiate and drive progress.
• Valuing dedication and energy while supporting a balanced life.
• Prioritizing kindness, respect, and clear communication.

We foster curiosity and fun while delivering thoughtful, human-centered marketing solutions.

Role Overview

As the Director of Social Media, you will lead the agency's organic social media efforts with both strategic vision and hands-on execution. You will manage comprehensive social media strategies for multiple clients, guide content development, oversee client relationships, and mentor the social media team. This role involves presenting directly to clients, crafting content, managing community interactions, and continually optimizing performance based on data and trends.

Key Responsibilities

• Lead and execute organic social media strategies for a diverse portfolio of clients, aligning with each brand's goals.
• Develop and manage content calendars and campaign plans monthly.
• Collaborate across creative, paid media, and production teams to produce compelling social content.
• Publish and manage posts on platforms including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and emerging channels.
• Oversee community engagement ensuring authentic and consistent brand messaging.
• Continuously monitor social media performance and refine strategies using data insights and platform developments.
• Build and nurture strong client relationships by serving as a trusted strategic partner, leading meetings, and delivering detailed presentations.
• Mentor and support the social media team by providing coaching, feedback, and guidance on best practices.
• Enhance team workflows and internal processes to improve productivity and quality.
• Collaborate on integrated campaigns with other agency departments and contribute social media expertise during pitches and new business initiatives.

Qualifications

• At least five years of professional social media marketing experience, ideally in an agency setting.
• Experience managing multiple client accounts simultaneously with proven success in organic social strategy development and execution.
• Extensive knowledge of major social platforms including Instagram, TikTok, Facebook, LinkedIn, and Pinterest.
• Confident presenter with ability to convey strategy and performance to clients.
• Leadership experience mentoring or coaching marketing professionals.
• Excellent organizational and project management skills with a keen attention to detail.
• Ability to balance strategic oversight with hands-on content creation and execution.
• A collaborative mindset focused on problem-solving and team success in a fast-paced environment.

Success Metrics

• Establish yourself as a trusted advisor within your client portfolio during your first year.
• Elevate the social media team's output quality and consistency.
• Foster strong internal and client relationships.
• Implement efficient systems and best practices to optimize team performance.
• Contribute significantly to the ongoing growth of the agency's social media initiatives.

Compensation and Benefits

• Competitive salary range from $80,000 to $100,000 annually, dependent on experience.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement savings plan.
• Fully remote work arrangement with some travel requirements.
• Unlimited paid time off to support work-life balance.
• Collaborative culture valuing creativity, curiosity, accountability, and kindness.
• Meaningful opportunities to impact clients, the agency, and your professional growth.
• Diverse client portfolio offering creative and rewarding projects.

Application Instructions

Interested candidates should submit a resume, portfolio, and a brief statement highlighting their enthusiasm for this role along with a favorite recent social media trend. Only applications sent via email will be considered.