Paid Media Specialist - Growth & Marketing

About Gopuff

Gopuff helped define the instant-needs space and has been building the systems, brand, and customer focus needed to deliver almost anything in under 30 minutes since 2013. The business is now prioritising sustainable growth in the UK and is hiring a Paid Media Specialist to take full ownership of performance marketing across a significant multi-million-pound budget.

This is a practical, high-trust role for someone who wants real ownership rather than passive oversight. You should enjoy digging into performance data, spotting changes in metrics such as LTVCAC, and quickly working out what is driving them. You will join a compact Growth team that moves quickly, experiments often, and is supported by strong data capabilities and creative resources.

What You Will Do

• Plan, launch, and continuously improve paid campaigns across Google, Meta, TikTok, and other emerging channels, with direct day-to-day ownership of accounts.
• Manage the metrics that matter most, including CAC, LTV, blended ROAS, incrementality, and payback period, and keep reporting clear, rigorous, and actionable.
• Oversee agency and partner relationships by setting firm KPIs, knowing when to challenge external input, and deciding when work should move in-house.
• Partner with the creative team to run a structured testing programme covering formats, hooks, and messaging, with a strong focus on creative-led targeting.
• Improve and execute AI-supported marketing workflows to help the team work faster, reduce manual effort, and maintain quality.

What We Are Looking For

• 1 to 3 years of practical paid media experience, with direct responsibility for live campaigns.
• Confident use of at least two paid platforms from Google Ads, Meta Ads Manager, and TikTok Ads.
• Strong analytical ability, including comfort with pivot tables, attribution data, and turning complex numbers into a clear narrative.
• A commercially minded approach that considers unit economics, not only top-line engagement metrics.
• Excellent attention to detail and a habit of preventing repeat mistakes.

Preferred Background

• Experience in a venture-backed startup, scale-up, or performance marketing agency.
• Exposure to incrementality testing, MMM, or multi-touch attribution.
• Working knowledge of analytics tools such as Looker, AppsFlyer, or Snowflake.
• Some understanding of lifecycle or CRM marketing and how it connects with paid media.
• A fast-paced working style without compromising quality.
• Curiosity about the business behind the task, with a tendency to ask why before what.
• Comfort presenting to senior stakeholders as well as working in the detail of campaigns.
• A collaborative mindset and willingness to share knowledge openly.

Benefits

• Comprehensive medical, dental, vision, and mental health support for eligible employees.
• Restricted Stock Units (RSUs).
• Employee rewards, including partner offers and brand deals.
• Annual performance review and bonus opportunity.

Equal Opportunity and Hiring Process Notice

Gopuff is committed to equal employment opportunity and to maintaining an inclusive workplace. Hiring decisions are made without discrimination based on race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or family status, age, ancestry, disability, genetic information, or any other characteristic protected by law. Qualified candidates from all backgrounds are encouraged to apply.

The company may use AI tools to assist parts of the recruitment process, such as reviewing applications, analysing resumes, or evaluating responses. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people. Applicants who would like more information about how their data is processed may contact the company directly.