Paid Media Specialist

About Zarthi

Zarthi is a technology services firm that drives business growth by combining expert talent, streamlined processes, and advanced technology. The company maintains partnerships with leading organizations such as Simplilearn, Make my Trip, UNICEF, and many others. Offering solutions across 25+ domains like CloudOps, DevOps, Product, and AI, Zarthi supports technologies including Java, React, Flutter, and BigQuery. Core offerings include 'Zarthi for Services'—a pay-as-you-use model delivering business outcomes across various practices—and 'Zarthi for Payments', a transparent global payment platform supporting 100+ clients across diverse industries.

Role Responsibilities

• Plan, launch, and oversee advertising campaigns on platforms including Meta Ads, Google Ads, and LinkedIn Ads.
• Create target audiences, set up ad groups, and develop creative assets adhering to brand and targeting standards.
• Track campaign performance daily, identifying irregularities, budget usage, or delivery concerns proactively.
• Execute A/B testing of creatives, messaging, audience segments, calls to action, and landing pages to optimize results.
• Generate weekly reports featuring key metrics such as cost per lead, click-through rate, cost per acquisition, return on ad spend, conversion rates, and lead quality.
• Implement and validate conversion tracking via Google Tag Manager and Google Analytics 4.
• Collaborate with content, design, and web teams to enhance campaign effectiveness.
• Continuously optimize campaigns based on data insights, audience behavior, and sales funnel analysis.
• Adapt campaign structures by understanding platform-specific audience interactions.

Candidate Requirements

• Minimum one year of practical paid media experience, ideally within a digital marketing agency setting.
• Exposure to at least two or three industries such as SaaS, B2B services, healthcare, technology, or direct-to-consumer (D2C).
• Proficient in Google Ads including Search, Display, and Performance Max campaigns.
• Hands-on experience with Meta Ads Manager: audience creation, Facebook pixel setup, retargeting, and campaign structuring.
• Familiarity with LinkedIn Campaign Manager features like lead generation forms, matched audiences, and sponsored content.
• Working knowledge of Google Tag Manager, including basic tag, trigger, and variable configurations plus troubleshooting.
• Basic understanding of conversion rate optimization for landing pages and lead generation funnels.
• Comprehensive grasp of B2B lead generation and performance marketing beyond e-commerce or D2C models.

Desired Attributes

• Strong focus on audience-first and data-driven decision-making.
• Excellent analytical and problem-solving capabilities.
• High attention to detail in managing campaign setup and reporting accuracy.
• Ability to independently handle campaign execution and continuous optimization.
• Curiosity to experiment, learn from outcomes, and refine marketing approaches.
• Comfort working in dynamic, fast-paced environments managing multiple simultaneous campaigns and shifting priorities.