On-Ground Marketing Intern

Role Overview

Tata 1mg invites motivated and proactive candidates to join their On-Ground Marketing team as Marketing Interns. This position provides practical experience in designing and implementing marketing campaigns, engaging directly with customers, and supporting retail activation efforts. It is ideal for those who enjoy interpersonal interaction, local travel, and wish to develop skills in field marketing.

Core Responsibilities

• Help organize and conduct RWA camps, health camps, gym activations, and other ground-level marketing events.
• Assist in selecting event venues and liaising with relevant stakeholders to ensure smooth operations.
• Collaborate closely with retail store teams, vendors, and internal departments to deliver successful campaigns.
• Visit markets to identify opportunities to boost customer traffic and enhance brand visibility at stores.
• Engage with customers to collect feedback and provide market intelligence to the team.
• Support the identification of challenges at the store level and suggest strategies to increase customer interaction and revenue.
• Ensure timely preparation and execution of marketing activities.
• Maintain detailed reports and campaign documentation through MS Excel and Word tools.
• Travel within the assigned city and occasionally to nearby locations for marketing initiatives.

Candidate Eligibility

• Final-year students or recent graduates from Marketing, Business Administration, Commerce, Pharmacy, Life Sciences, or related fields.
• Excellent communication and interpersonal skills.
• Comfortable with extensive travel and working in field environments.
• Basic proficiency with MS Excel and MS Word.

Benefits and Learning Opportunities

• Direct experience in executing on-ground marketing and retail operations.
• Opportunity to associate with one of India's foremost digital healthcare platforms.
• Guidance and mentorship from seasoned marketing professionals.
• Skill development in campaign management, customer engagement, and market research.
• Stipend along with travel expenses reimbursed according to company policy.