National Marketing Head

Overview

We are looking for a seasoned National Marketing Head to spearhead and execute our marketing and growth initiatives nationwide. This key leadership role focuses on increasing brand recognition, driving student enrollments, expanding market reach, formulating strategic marketing plans, and managing a talented marketing team.

Key Responsibilities

• Formulate and carry out nationwide marketing campaigns to boost admissions and elevate brand visibility.
• Lead, coach, and oversee regional marketing teams to meet enrollment targets effectively.
• Plan and implement both digital and traditional marketing efforts.
• Establish strategic collaborations with educational institutions, industries, training centers, and corporate partners.
• Explore and develop new markets and identify opportunities for business growth across India.
• Organize admission campaigns, educational seminars, career guidance sessions, and promotional events.
• Supervise marketing budgets to maximize return on investment.
• Conduct market research analyzing trends, competition, and student preferences to refine marketing strategies.
• Work closely with Admission, Academic, and Management departments to support organizational goals.
• Enhance the academy’s online presence through social media, SEO, digital advertising, and lead generation activities.
• Provide periodic reports on marketing performance, sales forecasts, and key insights to senior leadership.

Qualifications and Experience

• MBA in Marketing, Business Administration, or a related discipline.
• 2 to 4 years’ experience in Marketing, Business Development, or Admissions.
• At least 2 years in a managerial or leadership capacity.
• Experience in the education sector is highly desirable.

Essential Skills

• Strong strategic marketing and business development capabilities.
• Proven leadership and team management skills.
• Expertise in brand management and digital marketing platforms.
• Effective lead generation and corporate relationship building skills.
• Excellent communication, negotiation, data analysis, and reporting proficiency.
• Competent in budget planning and ideally familiar with CRM and marketing automation tools.

Preferred Attributes

• Demonstrated success in meeting admission or sales targets.
• Strong ability to lead and motivate teams.
• Willingness to undertake extensive travel across India.
• Skillful in establishing lasting partnerships with institutions and corporations.
• Outstanding presentation and public speaking skills.
• Self-motivated, results-oriented, and capable of working under pressure.

Compensation and Benefits

• Competitive salary commensurate with experience.
• Incentives linked to performance.
• Travel allowance in line with company policies.
• Opportunities for career progression.
• A professional and cooperative workplace environment.