National Account Manager

About Liquid Intelligent Technologies Uganda

Liquid Intelligent Technologies Uganda, a subsidiary of Cassava Technologies, leads in integrating digital infrastructure across Uganda. Operating in over 14 countries, Liquid enables Africa's digital future with extensive fibre networks, cloud computing, cybersecurity, and data center solutions. It plays a crucial role in digital transformation for both public and private sectors in Uganda, offering one of East Africa's largest fibre backbones connecting businesses, governments, and communities to advanced digital services.

Why Work at Liquid Uganda?

As part of Cassava Technologies, Liquid Uganda fosters an innovative and impactful work atmosphere. Employees participate in critical infrastructure projects, collaborate with global partners like Microsoft and NVIDIA, and contribute to shaping the continent's digital economy. The company emphasizes agility, compliance, and customer focus, providing an excellent environment for professionals aiming to thrive in a rapidly growing, purpose-oriented organization.

Core Behaviors

• Accountability: Take full responsibility for actions, behaviors, performance, and decisions.
• Agility: Integrate people, processes, and technology to optimize work approaches effectively.
• Collaboration: Work collaboratively with others, leveraging expertise to reach mutual goals and support team success.
• Follow-through: Commit to high standards, continuously improve workflows, and consistently deliver quality outcomes.

Role Overview

The National Account Manager will significantly impact revenue growth by focusing primarily on acquiring new customers (80% of duties) and also on retaining and expanding business within existing accounts (20%). This role requires consultative selling skills, deep understanding of client needs, and long-term relationship management across services including Connectivity, Cloud, Cybersecurity, Colocation, Compute AI, and Payment solutions.

Key Responsibilities

• Identify and pursue new business opportunities using structured prospecting, cold outreach, referrals, and account-based sales strategies.
• Maintain a strong pipeline of qualified prospects to meet or exceed new business revenue targets.
• Manage full sales cycles from discovery through to deal closure, including proposal development and negotiations.
• Develop strategic acquisition plans guided by market intelligence and competitive analysis.
• Represent the company professionally in client meetings, industry events, and forums to enhance brand presence and build pipeline.
• Collaborate with technical and commercial teams to design customized, commercially feasible solutions while complying with governance processes.
• Build and sustain long-lasting customer relationships by understanding customer business models, addressing concerns, and ensuring satisfaction.
• Support account growth by identifying cross-selling and upselling opportunities in existing clients.
• Maintain up-to-date customer records and sales activities in CRM systems such as Salesforce.
• Provide feedback to management on industry trends, competition, and customer insights.
• Perform additional duties assigned by the Line Manager as necessary.

Essential Qualifications and Experience

• Bachelor’s degree in a business-related field is mandatory.
• Additional credentials in sales, marketing, or telecommunications are advantageous.
• Familiarity with information technology and digital infrastructure is preferred.
• At least three years of demonstrated success in B2B sales, particularly in enterprise or key account management.
• Proficiency with CRM tools like Salesforce or HubSpot is required.
• Experience in the telecom or ISP sector is a plus.
• Proven track record managing complex sales processes and consistently hitting revenue goals.

Skills and Competencies

• Ability to quickly learn and apply knowledge of company products and services.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and negotiation abilities.
• Highly organized with strong time management and meticulous attention to detail.
• Capacity to work independently and perform well in a fast-paced setting.

Accountabilities

• Meeting sales targets and driving revenue growth.
• Maintaining disciplined and accurate use of Salesforce CRM.
• Successful acquisition of new clients and retention of assigned accounts.
• Enhancing customer satisfaction and protecting company reputation.