National Account Manager - Convenience Retail

About Cirkul

Cirkul is an innovative and rapidly expanding company revolutionizing beverage consumption by providing a customizable, reusable water bottle system with over 150 calorie- and sugar-free flavor options. Since its inception in 2018, millions of customers have switched from sugary drinks to enjoying flavored water with Cirkul. Available online and at leading retailers including Amazon, Costco, Walmart, and Kroger nationwide.

Role Overview

The National Account Manager for Convenience Retail will spearhead growth initiatives for Cirkul within key convenience store partnerships. This role encompasses securing new customers while strengthening existing relationships to increase distribution reach, sales velocity, and overall account success.

Key Responsibilities

• Manage revenue, distribution, and sales velocity goals for assigned convenience store accounts and consistently meet targets.
• Lead strategic discussions such as line reviews, buyer meetings, and merchandising resets to obtain new product placements, expanded shelf space, and promotional opportunities.
• Develop and implement pricing and promotional plans suited for large retail convenience environments.
• Analyze point-of-sale and syndicated data along with retailer reports to uncover growth prospects.
• Maximize return on investment by optimizing trade spend and promotional schedules for major retail programs.
• Own end-to-end account management including strategy formulation and execution across stores and distribution centers.
• Proactively address challenges related to inventory, supply chain, and in-store execution to ensure seamless operations.
• Collaborate with supply chain, demand planning, and operations teams to support large orders and replenishment cycles.
• Ensure all deliverables from buyer meetings and line reviews are clearly aligned and effectively executed.
• Use data and financial insights to inform decisions around pricing, assortment, pack sizing, and promotions.
• Prioritize initiatives that promote scalability and operational efficiency across high-volume accounts.
• Manage complexities in mass and club retail channels including extended planning cycles and bulk order commitments.
• Balance short-term promotional opportunities with long-term growth strategies such as modular placement and SKU expansion.
• Build and maintain strong strategic relationships with buyers, merchants, and stakeholders within mass and club retailers.
• Serve as a trusted strategic partner by delivering tailored insights, innovative solutions, and effective merchandising strategies.
• Expand internal networks across merchandising, supply chain, and marketing teams to unlock additional opportunities.
• Represent Cirkul professionally in line reviews, customer engagements, and industry events.
• Demonstrate consistency and accuracy in delivering commitments in demanding, high-stakes retail environments.
• Provide reliable forecasting and transparent communication regarding risks, supply chain status, and performance metrics.
• Foster trust and confidence through thorough preparation, diligent follow-through, and strong operational and financial acumen.
• Maintain deep understanding of convenience store retail dynamics, shopper behavior, value expectations, and merchandising tactics.
• Customize product assortments, packaging, and pricing to align with channel-specific characteristics.
• Identify and aggressively pursue expansion opportunities within mass and club retailer channels.
• Conduct regular store visits and market analysis to assess execution quality, competition, and shopper trends, translating findings into actionable plans.

Candidate Profile

• Minimum 4 years’ experience in consumer packaged goods sales, focusing on the convenience retail sector.
• Familiarity with managing high-volume retail accounts, including forecasting, supply chain coordination, and executing large-scale promotional campaigns.
• Strong analytical capability to convert data insights into practical business actions.
• Proficiency in using syndicated market data and retailer-specific reporting tools.
• Excellent communication, negotiation, and presentation skills.
• Ability to juggle multiple priorities and navigate complexity in a dynamic, fast-paced growth environment.
• Willingness to travel weekly to the Tampa office and customer locations.

Compensation & Benefits

Salary range of $115,000 to $135,000 annually, varying based on qualifications, experience, and location. The role may also be eligible for bonuses, incentives, and equity participation.

• Competitive base salary linked to experience and market standards.
• Comprehensive benefits package including 401(k) match and paid time off.
• Inclusive insurance benefits extending to pets.
• Employee discounts on Cirkul products.
• Access to new corporate office with attractive amenities.
• Opportunity to collaborate with a top-tier team in a rapidly growing industry leader.
• Company culture focused on rewarding excellence and results.

Additional Information

Candidates must have the legal right to work in the United States as no visa sponsorship is provided. The company is committed to equal opportunity employment and fostering a diverse and inclusive workplace free from discrimination.