Modern Trade Manager - Saudi Arabia

About PepsiCo

PepsiCo is a global leader in beverages and convenient foods, enjoyed by consumers worldwide over one billion times daily in more than 200 countries. In 2021, the company generated net revenue exceeding $79 billion, supported by a diverse portfolio including iconic brands such as LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER®. PepsiCo operates with a vision to be the global leader in its sector through its PepsiCo Positive (pep+) strategy, focusing on sustainability and human capital to drive growth and positive environmental and social impact.

The company values diversity and inclusivity, fostering a collaborative environment where all associates have equal voice and opportunities. Committed to equal employment practices, PepsiCo adheres to global human rights and equality laws, with a notable GOLD Mowaamah certification in Saudi Arabia.

Role Responsibilities

• Oversee the annual operating plans and Joint Business Planning agendas, harmonizing strategies and investment priorities across PepsiCo, bottlers, and retail partners.
• Develop comprehensive commercial strategies encompassing pricing, promotions, assortment, distribution, category growth, and execution excellence.
• Manage the Modern Trade profit and loss, fostering sustainable growth in volume, revenue, profitability, and market share across key retail accounts.
• Lead high-level customer negotiations, including Customer Development Agreements, investment strategies, and commercial terms to maximize returns on investment.
• Build and maintain strategic partnerships with leading Saudi retailers through senior executive engagement and collaborative business planning.
• Drive flawless commercial execution by implementing Perfect Store standards, category management, retail media, and data-driven activities.
• Coordinate cross-functional teams including sales, commercial development, marketing, finance, and bottling partners to deliver integrated plans.
• Leverage shopper insights, sales data, and retail analytics to identify market opportunities and enhance promotional effectiveness.
• Advance digital commerce strategies targeting retailer eCommerce platforms to accelerate growth.
• Enhance organizational capabilities by improving customer performance scorecards and execution routines within the Modern Trade channel.
• Represent the Modern Trade business in senior leadership forums, influencing strategic decisions to support PepsiCo’s growth objectives in Saudi Arabia.

Qualifications & Skills

• Minimum of 10 years professional experience, preferably with top-tier consulting or leading FMCG companies, ideally within sales, channel management, analytics, or planning in the beverages or foods sector.
• University degree is required.
• Fluent in English, with exceptional oral and written presentation abilities.
• Profound understanding of execution development and implementation.
• Skilled at translating business strategies into measurable volume and revenue outcomes.
• Strong analytical capabilities, adept at synthesizing data from various sources.
• Effective persuasion and influencing skills, especially with cross-functional teams and senior leadership.
• Demonstrated leadership and change management expertise.
• Initiative-driven and able to make autonomous decisions.
• Familiarity with digital technologies and IT proficiency.
• Up-to-date knowledge of shopper and consumer research trends.
• Cross-functional excellence across commercial, business development, finance, insights, marketing, and innovation disciplines.
• Transformational and inspirational leadership style with strong facilitation and questioning skills.
• Ability to foster deep, trusting, and collaborative relationships with teams and partners.
• High results orientation and a pragmatic, creative mindset with a willingness to experiment and learn from new in-store initiatives.

Equal Opportunity Statement

PepsiCo is an equal opportunity employer committed to diversity and inclusion, ensuring fair treatment irrespective of age, pregnancy, marital status, religion, gender, disability, or other differences.