Mid-/Senior Influencer Marketing Manager - Fully Remote

Company Philosophy

everydays GmbH embodies the #wejustbetter spirit in all life aspects, including work. If you desire a company that offers complete trust and values individuality, you'll find a fitting home here. We emphasize steep learning curves and personal growth, fostering a "learning by doing" and "hands-on" mentality. Employees are treated like entrepreneurs within the organization, encouraged to initiate and shape projects rather than simply execute top-down directives.

Role Responsibilities

• Identify and engage relevant influencers, creators, and communities, building lasting enthusiasm for our mission.
• Independently manage a portfolio of 25+ influencers, nurturing top performers toward growth.
• Establish enduring brand-ambassador relationships and collaboratively create innovative concepts, storylines, and campaign formats with creators.
• Design multi-platform influencer strategies covering Instagram, TikTok, YouTube, Twitch, Podcasts, and other pertinent channels.
• Proactively spot emerging platforms, trends, and creators; test and pilot innovative content formats.
• Lead the strategic and tactical planning and execution of influencer campaigns focusing on brand awareness, performance and conversion, community building, storytelling, and viral content.
• Evaluate campaign and creator performance using relevant KPIs, applying data-driven insights to optimize results.
• Collaborate closely with Paid Media, Brand, Content, and Performance Marketing teams, understanding the synergy within the entire marketing mix.
• Continuously bring forward new ideas, question existing processes, and drive the evolution of influencer marketing efforts.

Qualifications

• A minimum of 3 to 5 years' experience in influencer marketing, preferably within D2C, lifestyle, health, or consumer-brand sectors.
• Prior responsibility for managing sizable creator portfolios and scaling successful influencer campaigns.
• Comprehensive understanding of influencer marketing from both branding and performance perspectives.
• Hands-on experience with platforms such as TikTok, Instagram, YouTube, and Twitch, with insight into their unique creator ecosystems.
• Strong intuition for trends, storytelling, viral mechanisms, and creative campaign ideation.
• A strategic mindset coupled with a proactive and independent execution approach.
• Comfortable analyzing data, KPIs, and campaign performances to inform optimization.
• Excellent communication skills, rapid relationship building, and comfort interacting within the creator environment.
• A passion for a healthy lifestyle and enthusiasm for sharing this passion with the wider public.

Benefits

• Competitive compensation that fairly reflects your skills and contributions.
• Complete location flexibility: work remotely from home, while traveling, or in an office setting, with permanent employee security combined with freelancer-style flexibility.
• Flexible working hours designed around your life, not the opposite.
• Freedom coupled with responsibility—an empowering but challenging environment.
• A steep learning curve supporting both your professional specialization and broader personal development.
• Provision of professional gear, including a MacBook and necessary software to enable seamless work commencement.
• Additional perks such as profit participation, e-bike leasing options, and offline events to enhance your experience.

Work Philosophy

Our culture is founded on mutual respect and teamwork at eye level. Essential values such as responsibility and honesty are non-negotiable for successful collaboration. Success is measured by tangible outcomes rather than hours worked. We look forward to your application and to having you join our mission.