Meta Ads & Google Ads Performance Marketing Specialist

About the Company

Expert Eximtech is a Mumbai-based private limited company that operates as a practical, hands-on export partner for agri businesses in India. Established on November 8, 2024, by Mr. Sandeep Ranganath Kangane and Mrs. Supriya Sandeep, the company focuses on helping aspiring exporters move from learning the process to successfully sending their first international shipment. Its services cover export consulting, international market entry, compliance guidance, sourcing, packing, in-house cold storage, logistics support, and help with funding access through banking and government scheme tie-ups.

The organization is not limited to advisory work; it is actively involved in agri-export and supply operations, offering end-to-end practical support from packing and shipping to customs clearance. The goal is to simplify the entire export journey so businesses can confidently enter global markets and grow profitably.

Role Overview

This position is for a technically strong, results-focused digital marketing professional who can independently run, improve, and expand paid campaigns across Meta and Google platforms. The role demands a deep understanding of funnels, tracking, lead generation, audience behavior, optimization, and return on investment. It is suited to someone who goes beyond basic ad management and can think strategically about growth and performance.

Core Responsibilities

• Plan, launch, and continually refine advertising campaigns on Meta and Google Ads.
• Manage campaigns aimed at generating leads and driving sales.
• Expand campaign spend while protecting target CPL and ROAS.
• Design audience segmentation and retargeting approaches.
• Run A/B experiments on creatives, ad copy, and landing pages.
• Review campaign data on a daily basis and make ongoing optimization decisions.
• Implement conversion and event tracking correctly.
• Prepare dashboards and performance reports for stakeholders.
• Study user actions and campaign metrics to guide improvements.
• Support organic marketing activities where needed.
• Work closely with content and creative teams to align execution.
• Contribute to growth plans across social channels.
• Assist with brand-building initiatives.
• Recommend content ideas based on audience insights.
• Improve lead quality, conversion rates, and landing page effectiveness.
• Help lower acquisition costs through better funnel performance.

Candidate Profile

The ideal applicant should have extensive hands-on experience in performance marketing, with strong command over Meta and Google Ads. The role calls for someone who has managed substantial monthly advertising spend and can make data-backed decisions with confidence. The company is looking for a marketer who understands lead-generation mechanics, analytical problem-solving, and technical campaign execution.

Experience and Industry Preference

• At least 45 years of practical experience is expected.
• Prior experience handling Meta Ads and Google Ads is essential.
• Monthly ad budgets of 810 Lakhs or more should have been managed.
• Experience in finance, business consulting, education, import export, or B2B lead generation will be an added advantage.

What the Role Requires

• A strong grasp of lead generation and sales funnel performance.
• Deep analytical ability to diagnose changes in CPL, lead volume, and ROAS.
• Technical understanding of tracking, optimization, and campaign scaling.
• The confidence to justify decisions using performance data.
• A business-minded approach rather than a purely campaign-execution mindset.

Why This Role May Appeal to You

• Direct interaction with company leadership.
• Work on high-volume lead generation campaigns.
• Operate in a fast-growing environment.
• Performance-linked incentives are available.
• Freedom to test new ideas, improve results, and scale campaigns.
• Exposure to multiple brands and industry verticals.

Eligibility

Any graduate may apply.

Additional Information

This role is based in Mumbai, India. The offered compensation is INR 5,00,000 to INR 8,00,000 per year. No opening count, work schedule, joining date, or application deadline was specified in the source.