- Experience
- 1+ yrs
- Salary
- INR 18,000 – INR 25,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Resume
- Required to apply
Job description
About the Role
Singh Media Group invites applications for an adept Meta Ads Executive who excels in generating quality leads through Facebook and Instagram advertising platforms. This position demands hands-on expertise in strategizing, launching, managing, and fine-tuning Meta Ads campaigns across diverse industries, with a strong focus on cost-effective lead generation and continuous campaign performance enhancement.
Key Responsibilities
- Design and execute lead-generation campaigns on Facebook and Instagram tailored to client objectives.
- Develop targeted campaign approaches aligned with client business goals and audience segmentation.
- Perform comprehensive audience analysis, competitor benchmarking, and interest targeting to optimize reach.
- Set up Facebook Lead Forms, WhatsApp campaigns, website conversion funnels, and remarketing initiatives.
- Continuously monitor and refine campaigns to minimize cost per lead and boost overall campaign efficiency.
- Experiment with diverse audiences, creatives, ad texts, placements, and campaign structures to identify optimal combinations.
- Track and analyze metrics including cost per lead, conversion rates, click-through rates, CPM, and lead quality.
- Collaborate with graphic designers and video editors to produce compelling ad creatives.
- Generate detailed performance reports for stakeholders on a regular basis.
- Promptly address and rectify underperforming campaigns to improve outcomes.
- Manage advertising budgets with accountability and precision.
- Implement and troubleshoot Meta Pixel installation, event tracking, and conversion measurement setups.
- Keep abreast of the latest Meta Ads policies, platform updates, and emerging advertising methodologies.
Required Qualifications and Skills
- Strong practical expertise in using Meta Ads Manager for campaign management.
- Demonstrable success in Facebook and Instagram lead generation campaigns.
- In-depth understanding of campaign goals, retargeting techniques, and lookalike audience creation.
- Proficiency in optimizing campaigns based on data analytics and lead quality assessments.
- Good grasp of ad creative elements including hooks, offers, and copywriting essentials.
- Basic knowledge of Meta Pixel setup, Events Manager, and conversion tracking procedures.
- Ability to handle multiple client accounts concurrently with effective communication and reporting skills.
- Experience in sectors such as service-based businesses, local firms, real estate, healthcare, or education lead-generation campaigns is advantageous.
Experience Requirements
A minimum of one year of direct experience managing Meta Ads campaigns is required. Applicants must provide evidence of their accomplishments through campaign examples, case studies, or screenshots showcasing successful lead generation results.
Important Notes
This position is tailored specifically for professionals with proven expertise in lead generation using Meta Ads. Candidates whose experience is limited to social media content posting, boosting posts, or entry-level digital marketing may not meet the criteria for this role.
Interested candidates should submit a resume along with detailed accounts of past Meta Ads campaigns they have executed.
Salary and Employment Details
The role offers a monthly salary ranging between 18000 to 25000 INR. The employment location is Delhi-NCR, India, and the position is full-time on-site.