Media Manager - Amazon & Walmart Advertising

About Ancient Nutrition

Ancient Nutrition is committed to leveraging historically powerful superfoods to create easy-to-use, modern dietary supplements, including collagen, protein, multivitamins, and probiotics designed to enhance health and address nutritional gaps. Beyond supplements, the company champions regenerative agriculture to improve soil quality, air purity, and ingredient health through innovative methods.

Role Overview

We are searching for an experienced, analytical, and hands-on Media Manager specialized in Amazon and Walmart advertising platforms. This critical position will drive both the strategic development and execution of advertising campaigns to scale our collagen product line and broaden brand presence. You will lead initiatives on Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect campaigns, managing budget allocation and delivering ROI with measurable sales impact.

Key Responsibilities

• Design and implement comprehensive retail media growth strategies for Amazon and Walmart, aligning budgets and campaign priorities with sales objectives at the SKU level.
• Coordinate advertising expenditure with sales efforts, adjusting spend to leverage demand opportunities, promotional periods, and market positioning while safeguarding profitability.
• Direct daily campaign management via Amazon Ads Console, Amazon DSP, Walmart Connect, and associated platforms, while guiding the overall strategic direction and testing plans.
• Lead advertising campaigns end-to-end on both Amazon and Walmart platforms, including all Sponsored Products, Brands, and Display ads.
• Develop and optimize media strategies and tests that enhance brand awareness, drive traffic, increase conversions, and grow profitable sales across multiple product lines.
• Structure and refine full-funnel campaigns to improve performance and efficiency.
• Manage advertising budgets and campaigns on smaller retail media outlets such as iHerb Sponsored Product ads and Thrive/Instacart ads within the broader media strategy framework.
• Analyze and optimize key performance indicators like ACOS, ROAS, TACoS, CTR, and conversion rates, identifying areas for continuous improvement.
• Evaluate connections between advertising investment and total marketplace sales metrics, including organic ranking and market share trends.
• Execute data-informed A/B testing for bids, targeting methods, and creative assets, iterating based on findings.
• Produce regular reports with actionable insights for stakeholders covering all retail media activities.
• Formulate strategic budget recommendations based on sales goals, efficiency trends, seasonality, promotional events, inventory, and profit margins.
• Collaborate closely with creative teams to develop effective ad content, and coordinate with e-commerce and retail groups to align campaigns with inventory and promotions.
• Present clear strategies and budget suggestions to leadership, highlighting trade-offs between growth, efficiency, profit, and market share.
• Maintain current knowledge of updates and policies on Amazon and Walmart ad platforms and utilize tools like Amazon Marketing Cloud, Perpetua, Quartile, and Pacvue for campaign management.

Candidate Profile

• 5 to 7+ years of hands-on experience managing Amazon advertising with senior-level responsibility for strategy, budgeting, and outcomes, plus at least 2 years managing Walmart Connect campaigns.
• Proven ability to handle PPC and programmatic display campaigns successfully across marketplaces.
• Record of achieving profitable growth in marketplace sales with clear accountability for ROAS, TACoS, sales revenue, and spending efficiency.
• Experience overseeing significant media budgets, managing spend pacing, forecasting, and driving profitable revenue growth.
• Strong strategic decision-making skills about incremental spend impacts on sales and market rank.
• In-depth familiarity with Amazon Ads Console, Amazon Marketing Cloud, Walmart Connect, and programmatic buying tools.
• Capability to shift between high-level planning and hands-on campaign management seamlessly.
• Proficiency in data analysis and manipulation using tools like Microsoft Excel or Google Sheets.
• Experience in DTC or consumer packaged goods brands is highly regarded.
• Knowledge of collagen or health and wellness sectors is an added advantage.
• Excellent communication skills with the ability to convey complex data and strategic decisions clearly to leadership.

Benefits

• Work remotely anywhere within the US or Canada as part of a fully remote team.
• A supportive, fast-paced environment that values independence and dedication.
• Health insurance coverage, basic life insurance, and options for vision, dental, and disability plans.
• Unlimited paid time off for salaried employees, with generous accrual for hourly workers.
• Paid maternity and paternity leave.
• Access to free Ancient Nutrition products.