Marketing Team Lead - Ecommerce & Women's Health

About Intimate Rose

Intimate Rose is a trusted leader in pelvic health, providing high-quality, medically safe wellness products that address sensitive health issues such as physical discomfort, hormonal changes, and postpartum recovery. With a notable global e-commerce presence, the company strives to empower individuals through products, education, and care that foster support, confidence, and understanding. Operating as a lean and mission-driven team, Intimate Rose prioritizes swift, thoughtful execution and exceptional work quality.

Role Overview

We are looking for a driven Marketing Team Lead to oversee and enhance our current marketing team's performance, transforming ideas into revenue-generating initiatives. This position requires discerning impactful marketing concepts from distractions and guiding the team confidently from ideation to execution with focus and organization. The ideal candidate will evaluate the marketing pipeline comprehensively, including creative concepts, landing pages, ads, metrics, and performance analysis.

Key Responsibilities

• Manage and lead the marketing team, understanding individual roles, strengths, and obstacles.
• Set clear expectations and maintain high standards by holding team members accountable.
• Refine the creative, advertising, and landing page execution process for improved outcomes.
• Ensure smooth progression from concept to launch, cutting through unnecessary details and low-value distractions.
• Challenge assumptions and promote logical, data-informed marketing decisions.
• Monitor performance metrics to identify successful strategies and areas needing focus.
• Drive revenue and profitability improvements through superior marketing execution.
• Provide coaching to elevate team decision-making and execution quality.
• Create an efficient operational rhythm to enhance team productivity.

Candidate Requirements

• Between 5 to 10+ years of marketing experience, with substantial team leadership expertise.
• Proven ability to lead marketers, creatives, media buyers, or marketing operators achieving measurable outcomes.
• Preferred experience in women's health, women’s supplements, wellness, e-commerce, or direct-to-consumer brands.
• In-depth understanding of creative development, paid advertising, landing pages, sales funnels, and performance indicators.
• Capability to manage marketing workflows from concept through analysis and iteration.
• Sound judgment to prioritize impactful initiatives and avoid distractions.
• Strong accountability skills balancing firmness and empathy.
• Effective at recognizing weak reasoning or substandard work and correcting it.
• Comfortable interpreting data, applying metrics to guide decisions, and maintaining creative insight.
• Demonstrated success with the ability to explain what strategies worked or didn’t.
• Excellent written and verbal English communication.
• Leadership style characterized by confidence, organization, clarity, and urgency.
• Experience managing teams of approximately 5-7 members.

Benefits and Work Environment

• Flexible scheduling with the requirement to overlap 4-6 hours with Central US time.
• Chance to lead and develop an established marketing team.
• Direct influence on company revenue, profitability, and marketing quality.
• Potential career progression towards Chief Marketing Officer roles.
• 401k and insurance benefits available for US-based employees.
• Close collaboration with company founder and leadership.

Who Should Apply

This opportunity is ideal for individuals who recognize effective marketing when they see it, are outcome-oriented, maintain high standards, eliminate distractions, rely on both judgment and data, and excel at coaching and operational execution.

Hiring Process

The recruitment includes four steps: completing a questionnaire, submitting a video, and participating in two individual interviews. Candidates should be prepared to allocate time accordingly.