Marketing Specialist

Role overview

This opportunity is shared on behalf of a partner employer, which will handle applications and all next-step communication. The hiring company is seeking a Marketing Specialist in Canada to support high-growth B2B SaaS marketing focused on AI-powered customer experience solutions.

The position blends campaign delivery, content marketing, and marketing operations. You will help launch and manage coordinated programs across email, web, social media, and account-based marketing, while keeping execution consistent, measurable, and aligned with business goals. The work environment is fast-moving, highly collaborative, and rooted in data, experimentation, and ongoing optimization. This role suits someone who enjoys both creative work and precise operational execution in a technology-driven setting.

What you will do

• Run and oversee multi-channel marketing initiatives across email, websites, social media, and other digital touchpoints.
• Create, maintain, and optimize campaign journeys, nurture flows, and automation sequences using marketing platforms and templates.
• Review performance indicators such as open rates, click-through rates, and audience engagement to understand campaign impact.
• Support account-based marketing by helping tailor content and launch targeted outreach for specific accounts.
• Coordinate content distribution and keep messaging aligned across all channels.
• Maintain campaign calendars and make sure they match launch timelines and broader business priorities.
• Assist with editing and refining content for search visibility and stronger performance.
• Help plan and execute marketing events, webinars, and promotional initiatives.
• Protect brand consistency across all outward-facing content and marketing assets.
• Work with Sales and Marketing partners to ensure campaign alignment and smooth execution.

What the employer is looking for

The ideal candidate has practical experience in marketing execution, digital campaigns, and marketing operations, especially in a B2B setting.

• At least 2 years of experience in marketing, demand generation, or marketing operations, with B2B SaaS experience preferred.
• Proven ability to launch multi-channel campaigns across email, web, and social platforms.
• Practical use of marketing automation tools such as HubSpot or Salesforce CRM systems.
• Strong writing, editing, and content development skills with careful attention to detail.
• Working knowledge of content marketing, SEO basics, and digital engagement tactics.
• Experience supporting account-based marketing initiatives is an added advantage.
• Ability to interpret campaign data and identify ways to improve performance.
• Good communication and teamwork skills for cross-functional collaboration.
• Well-organized, proactive, and comfortable in a fast-paced environment.
• Interest in AI, SaaS, and modern marketing technology is beneficial.

Benefits and compensation

• Compensation will be competitive and reflect experience and contribution.
• Remote-first setup with flexibility and autonomy.
• Access to a technology, learning, and development stipend for courses, conferences, and resources.
• Health and wellness support, including mental and physical well-being programs.
• Unlimited or flexible vacation policy, depending on the employment setup.
• Equity participation may be available for eligible roles in a rapidly growing AI-focused company.
• Regular team offsites and virtual collaboration opportunities.
• A culture that emphasizes ownership, learning, and continuous improvement.

Additional information

This hiring process uses an AI-assisted matching system to help surface the strongest-fit candidates quickly and fairly based on the role’s core requirements. Shortlisted profiles are shared with the hiring company, and interviews, assessments, and final hiring decisions are managed directly by their internal team.

By applying, you agree that your personal data may be processed to evaluate your candidacy and shared with the employer as part of pre-contractual and legitimate-interest processing under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection to this processing at any time.

AI tools may also be used during parts of the recruitment process, such as reviewing applications, analyzing resumes, or checking responses for possible inconsistencies or verification signals. These tools support the recruitment team but do not replace human review, and final decisions are made by people. For further details about data handling, you may contact the recruiter.