Marketing Specialist

About CanQualify

CanQualify offers innovative tools for supplier management and contractor prequalification, designed to reduce risks, enhance compliance, and build stronger supplier relationships. The company values great technology paired with compelling storytelling to effectively communicate its brand.

Role Overview

The Brand & Content Marketing Specialist will spearhead the crafting of persuasive content that reinforces the CanQualify brand, fosters customer confidence, and propels business expansion. This position suits creative, detail-oriented individuals passionate about storytelling, community building, and simplifying intricate concepts into engaging messages.

Core Responsibilities

• Maintain a consistent brand voice across all marketing mediums.
• Create diverse content including blogs, articles, website text, newsletters, emails, social media posts, customer success narratives, case studies, and executive communications.
• Translate technical product information into clear, customer-centric messaging.
• Manage editorial schedules and coordinate cross-departmental content production.
• Oversee social media presence, particularly on LinkedIn, devising content calendars aligned with company activities, launches, and industry trends.
• Engage with online communities, respond to interactions, and seek opportunities to broaden brand visibility and audience engagement.
• Plan and produce video content varying from short clips to extended formats, including capturing onsite footage for testimonials, demos, and events.
• Edit videos for distribution across multiple platforms and support digital event productions such as webinars.
• Collaborate with leadership to develop thought leadership articles and materials, draft press releases, and pursue media exposure.
• Facilitate customer advocacy efforts by coordinating testimonials, case studies, reviews, and branded collateral supporting sales initiatives.
• Aid in event planning and execution, including trade shows, conferences, and customer gatherings, providing live content coverage and promotional support.
• Develop internal educational resources such as SOPs, training materials, instructional videos, and AI-powered support tools in cooperation with product and customer success teams.

Required Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business, or related fields.
• Between 3 to 6 years of experience in content marketing, brand communication, or similar roles.
• Excellent skills in writing, editing, messaging, and storytelling tailored to B2B audiences.
• Demonstrated ability in creating multi-channel marketing content and managing social media calendars.
• Strong skills in project management and organization, with capability to manage various tasks simultaneously and independently.
• Understanding of SEO, analytics, content strategies, and lead generation fundamentals.
• Proficiency in Microsoft Office and familiarity with marketing tools such as HubSpot, WordPress, Canva, Adobe Creative Suite, etc.
• Willingness and ability to travel occasionally for events and content creation.

Preferred Experience

• Background in B2B SaaS, technology, compliance, or software sectors.
• Skills in video production and editing.
• Familiarity with Google Analytics, HubSpot, and other content management systems.
• Experience supporting executive thought leadership and public relations.
• Knowledge of customer advocacy programs and online community management.
• Creation of training and instructional content, knowledge base documentation.

Why Work with CanQualify?

Joining CanQualify means playing a key role in shaping the voice of a dynamic tech company. This role offers the chance to lead creative projects end-to-end, collaborate across teams, and have a tangible impact on the brand and customer experience.