Marketing Specialist

About Al Etihad Cooperative Insurance Company

Al Etihad Cooperative Insurance Company is a publicly traded joint-stock company established under a royal decree in the Kingdom of Saudi Arabia. With a paid-up capital of 500 million SAR, it evolved from United Insurance Company of Bahrain (founded 1983) and has been listed on the Saudi Stock Exchange (Tadawul) since 2008 under the symbol 8170. Regulated by the Saudi Insurance Authority, it operates across various insurance sectors, including general, medical, motor, and protection & savings insurance. It maintains extensive offices and branches nationwide to ensure proximity to clients, backed by a dedicated service team.

Job Overview

The Marketing Specialist will spearhead the creation and dissemination of compelling marketing content to strengthen brand presence through innovative promotions, campaigns, and events. The role requires collaboration with sales teams to align marketing initiatives with sales objectives while analyzing campaign performance to optimize future marketing strategies.

Key Responsibilities

• Design and publish engaging visual and written content across social media, websites, marketing campaigns, internal communications, and promotional materials.
• Create marketing collateral like social media posts, banners, brochures, presentations, advertisements, invitations, and event materials consistent with brand standards.
• Develop creative concepts, visuals, captions, and content calendars for marketing and communication goals.
• Capture and edit photos and videos, producing short-form digital and social media content.
• Utilize graphic design and video editing software, including Adobe Creative Suite and Canva, to generate high-quality marketing media.
• Support execution of marketing strategies aligned with departmental and corporate vision.
• Plan advertising and promotional campaigns across digital, social media, and traditional platforms.
• Ensure all published content is accurate, visually consistent with brand guidelines, and suitable for target audiences.
• Coordinate with internal teams to understand content needs and deliver appropriate creative assets.
• Work with external agencies, printers, photographers, and vendors to facilitate content production and marketing activities.
• Support Corporate Communications, Public Relations, events, and Corporate Social Responsibility initiatives.
• Track performance metrics for content, audience engagement, and campaign outcomes; provide recommendations for improvement.
• Stay informed about content trends, social media innovations, and best creative design practices.
• Perform additional tasks assigned by supervisors relevant to the role.

Qualifications and Requirements

• Minimum 3 years of relevant marketing experience.
• Bachelor's degree in a related field.
• Fluent proficiency in English, both written and spoken.
• Applicants must be Saudi Nationals.
• Location: Head Office, Al Khobar, Eastern Province.