Marketing Specialist, Brand Activation

Role Overview

525 America is looking for a Marketing Specialist focused on Brand Activation to implement social media campaigns, influencer engagements, brand event execution, and liaison work with our PR agency. This is a hands-on position that involves operational tasks rather than strategic planning or team management. Reporting to the Marketing Director, the role collaborates closely with the Creative Lead, PR agency, and Ecommerce Operations Manager to maintain consistent, high-quality brand messaging across social, influencer, event, and earned media touchpoints.

Key Responsibilities

• Manage daily social media posting primarily on Instagram, as well as TikTok and other emerging platforms.
• Convert brand campaign concepts into engaging and consistent social content aligned with brand standards.
• Organize and execute content calendars and maintain posting schedules.
• Curate, manage, and publish user-generated content (UGC) that reflects brand identity.
• Engage with the community by responding to comments, direct messages, and moderate light interaction.
• Coordinate influencer seeding and outreach activities including gifting, contract management, and follow-ups.
• Maintain influencer databases and monitor performance metrics.
• Support celebrity stylist and influencer relationship initiatives under guidance from the Marketing Director.
• Assist in planning and executing brand events such as Brand Day on May 25, pop-ups, and influencer gatherings.
• Handle event logistics including vendor management, guest lists, RSVPs, and timelines.
• Supervise on-site event execution and facilitate content capture post-events.
• Amplify events through social media, influencers, and PR efforts.
• Act as the daily liaison with the PR agency for sample pulls, gifting lists, and shipment logistics.
• Support PR campaigns to align with social, influencer, and event activities.
• Track and organize media placements for internal reporting and maintain messaging consistency across all channels.
• Collaborate closely with Creative team to maintain brand cohesion.
• Coordinate with Ecommerce Operations for campaign alignment with launches and promotions.
• Work side-by-side with external vendors, freelancers, and PR agency teams to ensure seamless execution.

Requirements

• Between 3 and 6 years of experience in marketing roles related to social media, brand activation, or PR coordination.
• Experience within fashion, beauty, or lifestyle sectors is strongly preferred.
• Proven ability managing PR agency collaborations.
• Hands-on experience in executing influencer programs and brand events.
• Exceptional organizational and communication abilities.

Preferred Qualifications

• Background in direct-to-consumer (DTC) brand environments.
• Experience handling sample distribution, gifting, and press logistics.
• Strong visual and aesthetic sensibility combined with operational thoroughness.
• Comfortable with performance tracking and reporting tools.

Compensation & Benefits

• Salary range between $75,000 and $85,000 annually, subject to role specifics, skills, and experience.
• Competitive pay packages.
• Medical, dental, vision insurance, and Flexible Spending Account options.
• Retirement savings plan with employer matching.
• Summer Fridays and other perks.
• Employee discounts and additional benefits.