Marketing / Social Marketing Intern - Fall

Company overview

Scent Beauty, Inc. is a multi-brand, omnichannel business operating across fragrance, cosmetics, body care, and men’s grooming. The company develops, manufactures, distributes, and promotes culturally relevant brands for consumers around the world through major retail stores, online marketplaces, and its own e-commerce platform, ScentBeauty.com. Its brand portfolio spans celebrity, fashion, lifestyle, natural, and designer categories. Scent Beauty emphasizes product innovation along with diversity, sustainability, and a high-quality consumer experience.

Role summary

This position works directly with the Brand Director to support brand-building activities and the rollout of new products. The company is looking for recent graduates or rising seniors who live in New York City or the surrounding area.

Key responsibilities

• Study competitors in depth, including their product lines, marketing approaches, and market positioning.
• Build SWOT analyses and prepare clear reports on competitor strengths, weaknesses, opportunities, and threats.
• Share research findings with the marketing team to support planning and strategic decisions.
• Help create and refresh market and brand presentations for internal and external use.
• Collect, organize, and format supporting data, images, and content so presentation materials are complete and visually strong.
• Work with the marketing and design teams to keep all materials aligned with brand standards and messaging.
• Track emerging trends in the market, consumer behavior, and industry developments.
• Identify product and marketing opportunities based on trend insights and report recommendations to the team.
• Make sure creative request briefs are detailed, clear, and aligned with brand goals.
• Coordinate with the creative team so projects are prioritized and completed on schedule.
• Monitor social channels, reply to comments and messages, and review engagement performance on a weekly basis.
• Support content development for blog posts, newsletters, and website copy.
• Assist with email newsletter design, distribution, list management, segmentation, and campaign reporting.
• Take part in relevant online communities, build relationships with influencers and brand supporters, and help organize digital community events.

Qualifications

• A bachelor’s degree in Marketing, Communication, or Business is preferred.
• Prior experience in the beauty industry is a plus.
• Strong analytical ability and comfort with interpreting information.
• Confident presentation and communication skills.
• Strong teamwork skills and the ability to collaborate across functions.
• Excellent organization and multitasking ability.
• Ability to communicate effectively through both traditional and non-traditional channels.
• Strong working knowledge of Microsoft Word, PowerPoint, and Excel.

Work arrangement and schedule

This is a hybrid role with two in-office days in New York City and three remote days each week. Candidates must be local to New York. The position starts on September 1 and continues through December 18, 2026.