Marketing & Media Lead

About the Role

SOSA is seeking a Marketing & Media Lead to advance their media presence and eventually step into the Creative Director role. This pivotal position demands a proactive leader who can bring direction, rhythm, and purpose to the marketing function, ensuring continuous momentum behind SOSA's projects, trips, and collaborations. Operating remotely within Canada (preferably Southern Ontario), this role involves occasional travel to field sites and reports directly to the CEO and COO.

Key Responsibilities

• Develop and own the Master Marketing Map coordinating campaign timelines across various initiatives including trips, brand partnerships, NGO collaborations, and merchandise releases.
• Manage content publishing cadence across multiple platforms such as YouTube, Instagram, TikTok, LinkedIn, Facebook, and newsletters.
• Harmonize channels for SOSA, SOSA Experiences, and affiliated personalities to maximize cross-promotion.
• Lead a distributed creative team including editorial leads, visual storytellers, designers, and production partners by setting clear deliverables and maintaining high standards.
• Create and edit content hands-on, including reels, graphics, thumbnails, promos, and copywriting, maintaining a high creative standard.
• Coordinate brand partnerships from negotiations through execution, ensuring timely delivery of partner commitments and moving towards recurring revenue models.
• Develop creative campaign concepts for diverse initiatives such as trip announcements, brand activations, product drops, and conservation efforts.
• Support in-field production and capture media assets necessary for post-trip content generation.
• Represent SOSA authentically on camera and as a brand ambassador across digital channels.
• Analyze channel performance monthly and leverage insights to optimize content and strategy.
• Manage the website and online store aesthetics, product visuals, and coordinate pricing and launches alongside the COO.
• Maintain team coordination with regular updates, asset organization, and support for growth through additional hires and leadership.

Candidate Profile

The ideal candidate is a self-motivated leader with entrepreneurial spirit, strong editorial judgment, and systems thinking abilities. They are fluent with digital media platforms, proficient in short-form video production, and comfortable with brand negotiations and on-camera appearances. A genuine connection with conservation values and flexibility for international field travel is essential.

Essential Qualifications

• Proven track record managing and growing social media channels with measurable results.
• Experience negotiating and executing brand or influencer deals.
• Advanced skills in short-form video creation and editing.
• Strong graphic design capabilities, particularly proficient with Canva.
• In-depth knowledge of social media algorithms and content trends.
• Excellent written communication abilities for diverse formats including newsletters and pitches.
• Based in Canada, preferably Southern Ontario, with ability to travel for field shoots.
• Reliable and disciplined in remote work and collaboration.

Additional Assets

• Direct brand deal negotiation experience.
• Background in conservation, sustainability, nonprofit, or travel communications.
• Photography or videography experience.
• Experience with email marketing, Shopify administration, SEO, or AEO.

Compensation and Benefits

This contract role offers a negotiable base retainer or hourly pay invoiced monthly. SOSA covers flights, lodging, and meals during field travel. The contractor is responsible for their own taxes, equipment, and workspace as this is an independent engagement.

Application Process

Applicants should submit a comprehensive package including a cover letter explaining their fit for SOSA and this role, a resume, portfolio with specific examples of past initiatives and results, professional references, and a brief answer to one question about improving SOSA’s online presence. Shortlisted candidates will be invited to participate in a short paid trial project prior to final selection.