Marketing Manager for Watches, Fine Jewelry, and SEAA Region (Maternity Leave Cover)

Role Purpose and Mission

The Watches, Fine Jewelry (WFJ) segment in the Southeast Asia and Australasia (SEAA) region aims to rapidly grow its presence by focusing on building brand reputation, enhancing customer engagement, implementing and adapting the global brand strategy, advancing the luxury business to new heights, and strengthening core pillars.

Key Responsibilities and Impact

The marketing manager will lead the transformation of the WFJ client experience to a genuinely client-focused and omni-channel model. This includes utilizing CRM data and analytics to derive actionable insights that inform impactful marketing campaigns and retail strategies. This role requires ownership of end-to-end campaign management across SEAA, refining plans through performance analysis, and ensuring superior execution of client engagement activities in partnership with marketing, CRM, and events teams within markets and WFJ division.

• Establish and embed a comprehensive client strategy and clienteling framework throughout SEAA, defining KPIs and promoting consistent adoption across markets to boost engagement and business outcomes.
• Leverage CRM data intelligence to foster omni-channel growth covering targeting, recruitment, retention, and conversion across the complete client lifecycle.
• Coordinate media and communication strategies aligning global directives with local executions to optimize digital and media communications across all client interactions.
• Oversee rollout of local, regional, and global digital retail initiatives (such as iCoco updates, Pioneer, and online services), ensuring market needs and divisional priorities are met.

Work Style and Motivations

• Innovative thinking in project approaches, supported by data insights and strategic planning.
• Adaptability, agility, and comfort with ambiguity.
• Initiating momentum, questioning existing norms, and securing peer support.
• Influencing important discussions and fostering collaboration in a non-hierarchical environment.
• Working effectively in a collaborative, matrixed organizational setting.

Candidate Profile and Skills Required

• Proven expertise in CRM and client treatment strategies within luxury retail, with a strong record of driving successful clienteling initiatives.
• Advocacy for clienteling in markets, with excellent relationships and strategic influence, ensuring it remains a priority in retail operations.
• In-depth knowledge and appreciation for watches and fine jewelry sector.
• Tech-savvy with comfort in adopting various IT systems.
• Robust analytical capability paired with strategic and visionary thinking.
• Strong planning and execution skills.
• Creative flair with an eye for innovation and aesthetics.
• Highly organized and detail-oriented approach.
• Appreciation for and sensitivity to multicultural environments.

Company Culture and Inclusion

The company fosters an inclusive environment that supports personal development and collective success. Diversity and unique perspectives are valued and seen as crucial to team effectiveness. Applications from varied backgrounds are strongly encouraged.