Job description

Overview

We are looking for a strategic and results-oriented Marketing Manager to spearhead integrated marketing efforts aimed at driving growth, enhancing brand recognition, and establishing our organization as a trusted leader in healthcare cybersecurity, artificial intelligence, risk management, and operational resilience. This role demands a blend of strategic vision and practical marketing execution, turning complex technical subjects into engaging business communications. This is a fully remote position with occasional travel for conferences, industry events, and team gatherings.

Key Responsibilities

Create and implement comprehensive marketing strategies that align with company goals.
Oversee marketing campaigns, maintain content schedules, and execute go-to-market plans for new offerings and thought leadership projects.
Analyze campaign metrics and apply data insights to enhance performance.
Produce and manage content such as articles, white papers, case studies, email campaigns, social media posts, website text, and sales materials.
Optimize the corporate website to boost user experience, lead acquisition, and conversion rates.
Enhance digital visibility via Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Continuously monitor website analytics, search trends, and emerging AI-driven search techniques to improve online presence.
Ensure consistent brand messaging across all marketing channels.
Support events including conferences, webinars, sponsorships, and speaking engagements through targeted promotional campaigns and materials.
Collaborate with internal experts to craft executive thought leadership and client-focused content.
Create sales support materials such as presentations, one-pagers, and proposals.
Manage marketing projects, vendor relationships, budgets, and timelines.
Track vital performance indicators and regularly report on marketing effectiveness and ROI.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related discipline.
Preferably 3 to 5+ years of marketing experience, with proven track record in integrated campaign execution.
Experience in sectors such as professional services, consulting, healthcare, healthcare technology, cybersecurity, or SaaS is advantageous.
Proficiency in content marketing, digital marketing, website management, email marketing, and event marketing.

Skills & Expertise

Strategy development and campaign management for integrated marketing.
Content creation including executive thought leadership.
SEO, AEO, and GEO techniques.
Website oversight with focus on user experience and conversion optimization.
Email marketing and marketing automation tools.
Social media strategy formulation and execution.
Data-driven marketing analytics and performance measurement.
Strong organizational, project management, and communication capabilities.

Preferred Tools

Salesforce CRM
Account Engagement (Pardot) for email marketing
Canva for design

Success Profile

The ideal candidate is self-motivated, well organized, and able to work independently in a remote setup. They possess a balanced aptitude for strategic planning and hands-on campaign delivery, enjoy collaboration with technical specialists, and have a passion for utilizing data and AI technologies to achieve measurable marketing outcomes.

Marketing Manager