Marketing Manager - Social Analytics, Listening, Insights and Measurement

Role Overview

As a key member of Google's India Social Marketing team, you will lead the development and execution of strategies for measuring and analyzing social media impact across Google's product suite. This role involves pioneering AI-driven social listening processes and extracting actionable insights to enhance content performance and audience engagement on social platforms. Collaborating with cross-functional teams and agencies, you will shape Google's social-first marketing transformation, influencing how content resonates culturally and drives business outcomes.

Responsibilities

• Develop and enhance real-time, AI-powered social listening systems to cover the entire lifecycle of social content.
• Offer strategic consultation to marketing teams across products like Search, Pixel, and Gemini by translating business challenges into targeted social research and analytical reports.
• Conduct comprehensive social-first content performance analyses leveraging advanced AI capabilities, working both independently and with external agencies.
• Collaborate closely with social creative teams and agencies to modernize Google's social media approach, integrating organic, paid, and influencer strategies.
• Oversee relationships with social agencies and vendors, creating a measurement and insights playbook to inspire and guide regional teams and partners.

Qualifications

• Minimum of a bachelor's degree or its equivalent practical experience.
• At least six years of marketing experience spanning one or more disciplines such as growth, product marketing, brand marketing, or social media.
• Proven track record managing cross-functional or cross-team projects.
• MBA degree is preferred.
• Seven or more years leading social marketing analytics and managing real-time social listening initiatives, particularly in sectors like technology, FMCG, retail, or telecommunications.
• Familiarity with cutting-edge social analytics techniques, especially those involving AI-enhanced workflows.
• Strong aptitude for solving complex problems with structured, insightful approaches.
• Exceptional communication and presentation capabilities, including experience engaging with executive leadership and cross-functional stakeholders.

Additional Information

Google is an equal opportunity employer committed to fostering diversity and inclusion. Employment decisions are made irrespective of race, color, ancestry, religion, gender, sexual orientation, age, citizenship, marital status, disability, veteran status, or criminal history in accordance with legal requirements. Accommodations are available for applicants with disabilities upon request.