Marketing Manager – Retail Marketing Systems & Growth

About Nationwide Jewellers

As Australasia’s leading jewellery buying group, Nationwide Jewellers supports independent jewellery retailers across Australia, New Zealand, and Fiji. Their mission is to empower these retailers with advanced marketing systems, commercial assistance, campaigns, and strategic advice that yield measurable business results. Leveraging insights from hundreds of member stores, they identify effective strategies across various markets and customer segments and develop scalable marketing frameworks to boost overall network performance.

The Role

This position transcends traditional in-house marketing responsibilities, focusing on steering the growth of a scalable marketing ecosystem tailored for independent jewellery retailers. This encompasses campaign management, digital marketing strategies, education initiatives, retail marketing tactics, and commercial development efforts. The role demands strategic vision, digital innovation, leadership capabilities, educational engagement, and operational execution.

Key Responsibilities

• Own and continuously enhance Nationwide Jewellers’ marketing platforms, systems, and member support services.
• Develop and refine annual campaign schedules and promotion strategies network-wide.
• Enhance marketing materials, templates, frameworks, and their deployment processes.
• Analyze retail, digital, and consumer trends and convert insights into actionable initiatives for members.
• Lead integrated marketing campaigns incorporating social media, email, websites, digital ads, and physical store promotions, ensuring alignment with customer acquisition and sales objectives.
• Collaborate with members to support local execution of marketing campaigns, maintaining consistency between online and offline experiences.
• Identify and propagate successful campaigns and retail strategies into scalable best practices.
• Utilize network data to inform future marketing directions and guide members in improving digital marketing, including SEO, SEM, email marketing, UX, conversion optimization, and paid media.
• Supervise external agencies and specialist partners, ensuring delivery of commercial and high-quality outcomes.
• Provide practical marketing education through workshops, webinars, and one-on-one strategic consultations, simplifying complex concepts for business owners.
• Lead and mentor a small internal marketing team, fostering accountability, collaboration, and continuous improvement.
• Participate occasionally in interstate travel to support member stores and attend industry events and conferences.

Candidate Profile

The ideal candidate is strategically astute, commercially driven, and passionate about catalyzing retail growth. They possess a blend of retail marketing expertise, digital proficiency, leadership experience, and the ability to convey marketing concepts effectively to business owners.

Requirements

• Minimum of 5 years’ experience in retail, fashion, jewellery, lifestyle, or consumer marketing.
• Proficient understanding of integrated marketing across digital and physical retail channels.
• Experienced in developing scalable marketing systems, campaigns, or frameworks.
• Demonstrated capability in leading and nurturing small teams.
• Strong commercial acumen with an ability to connect marketing initiatives to business growth.
• In-depth knowledge of social media, email marketing, SEO, SEM, e-commerce, and customer acquisition strategies.
• Excellent communication and stakeholder management abilities.
• Experience with franchise, retail network, multi-location, or member-oriented businesses is highly desirable.

Additional Information

• Occasional interstate travel is expected to engage directly with member stores and contribute to network initiatives.
• Attendance at approximately 2–3 member conferences, trade events, and industry gatherings per year.
• This role offers the chance to significantly impact hundreds of independent jewellery retailers across Australasia and influence the entire retail network’s marketing capabilities.
• The position encourages innovation, leadership, and modernization within a well-established industry leader.
• Benefits include the autonomy to shape marketing strategy, collaborative team culture, and the opportunity to drive meaningful innovation within the jewellery retail sector.