Marketing Manager (Maternity Cover)

Role overview

Jupiter Festival Miami is looking for an experienced event marketing professional to take on a maternity cover assignment for the launch of its October 2026 event in Miami, US. The role is centred on increasing ticket sales while also helping the commercial team meet exhibitor and sponsorship goals.

Marketing strategy and campaign delivery

• Create and roll out audience development plans that support the event’s positioning and key messages.
• Plan and deliver end-to-end marketing, promotion, and communications campaigns, then assess how well they perform.
• Oversee the full marketing journey, from concept development and research through audience targeting, content production, onsite event support, and post-campaign review.
• Work with event stakeholders, including sales teams and sponsors, to keep messaging and objectives aligned.

Digital marketing

• Partner with the digital agency to improve online campaigns across PPC, social media, and SEO to boost registrations and engagement.
• Manage the event website, keeping content fresh and ensuring it supports SEO, user experience, and lead generation.

Content and communications

• Shape audience messaging so that communications are clear, compelling, and consistent with the event’s brand direction.
• Create and refine email campaigns for both cold and warm audiences, and review their performance.
• Develop marketing content such as promotional assets, blog posts, website copy, email content, and case studies with the wider marketing team.
• Manage the creative and design workflow for marketing materials to ensure all communications stay aligned with the audience message.

Analytics and optimisation

• Monitor campaign results using KPIs, response rates, audience data, and best practices to identify what is working and where changes are needed.
• Use CRM and marketing automation tools to segment, nurture, and engage audiences more effectively.

Stakeholder and relationship management

• Build strong working relationships with internal teams and external contacts such as exhibitors, media, partners, and industry associations.
• Collaborate closely with management, design, content, and sales teams, including influencing decisions and coordinating cross-functional work.
• Develop relationships and partnerships with relevant industry and sector media.

Leadership and team support

• Coach, support, and develop team members while helping improve performance.

Onsite event support

• Lead marketing activity during the event itself, including visitor experience initiatives, testimonial collection, social media content capture, client relationship building, and campaign delivery onsite.

Key skills and experience

• Background in delivering marketing campaigns for B2B events or communities.
• Strong communication skills with the ability to influence different teams and explain complex ideas clearly.
• Experience creating and managing cold and warm email marketing campaigns.
• Hands-on experience with CRM platforms, marketing automation tools, and analytics systems.
• Organised, detail-focused project management approach with the ability to work to deadlines and continuously improve performance.
• Strong copywriting and content development ability.
• Comfort working independently in a fast-moving, outcome-driven environment.
• Team leadership capability with a coaching mindset.
• Creative problem-solving and flexible thinking when priorities change.
• Experience managing budgets.

Additional information

This is a maternity cover contract for an onsite role in the United Kingdom, with marketing activity focused on a launch event taking place in Miami, US in October 2026.