Marketing Manager - Luxury Fashion

Overview

We are seeking an experienced Marketing Manager to lead all marketing efforts at our London UK headquarters. This full-time, permanent position operates on a hybrid schedule of 4 days in the office and 1 day remote (subject to change). Reporting to the Marketing & Communications Director, you will oversee retail, wholesale, bridal, home, and brand marketing, ensuring campaigns align with business goals and deliver exceptional customer experiences.

Key Responsibilities

• Plan and execute retail, wholesale, and brand marketing initiatives worldwide, aligning activities with brand positioning and commercial goals.
• Develop annual retail marketing strategies and manage global retail activations, in-store events, experiential marketing, and bespoke client experiences targeting UHNW/VIC clients.
• Collaborate with Retail, Client Services, and Store Managers on trunk shows, private client events, and new store launches.
• Lead the global wholesale marketing strategy with the Head of Wholesale, including creating seasonal toolkits, campaign assets, co-marketing, product launches, training materials, and ensuring uniform brand presence across partners.
• Deliver integrated seasonal campaigns across channels and coordinate brand partnerships, collaborations, and special projects such as Fashion Week and key launches.
• Manage the marketing budget—planning, forecasting, supplier negotiations, purchase orders, and tracking—to ensure financial efficiency and maximize commercial ROI without compromising luxury standards.
• Oversee creative production including campaign imagery, content, graphic design, and collateral, ensuring top-tier quality and brand consistency across marketing channels.
• Implement improvements in creative workflows and production processes, leveraging emerging technologies including AI.
• Work closely with Ecommerce leadership to align social media, CRM, newsletters, digital campaigns, affiliate marketing, seasonal website launches, and customer communications.
• Analyze campaign and event performance with regular reporting on budget effectiveness and ROI, identifying areas to optimize marketing spend and operations.

Required Skills and Experience

• Proven marketing expertise within luxury fashion, luxury lifestyle, or premium retail brands with deep knowledge of the luxury customer journey.
• Demonstrable success managing integrated 360° marketing campaigns across retail, wholesale, digital and CRM channels.
• Extensive experience in planning and delivering global retail activations including store events, pop-ups, trunk shows, and luxury client experiences.
• Proven ability to craft and implement wholesale marketing strategies collaborating with international partners.
• Strong budget management skills: planning, forecasting, negotiations, purchase orders, and ROI evaluations.
• Commercially astute with a balance of brand-building and measurable business impact.
• Experience delivering marketing campaigns timed with fashion industry key moments such as Fashion Week and seasonal collection launches.
• Good command of CRM systems, email marketing, digital campaigns, paid media, affiliate marketing, and customer lifecycle communications.
• Proficient at managing multiple agencies, suppliers, and partners while maintaining deadlines and budget compliance.
• Excellent project management and organizational skills within a fast-paced, deadline-driven setting.
• Strong stakeholder relationship skills, collaborating with Design, Retail, Wholesale, Ecommerce, and senior leadership teams.
• Comfortable liaising with high-level executives including Founder/Creative Director, balancing creativity with commercial and operational necessities.
• Meticulous, proactive, solution-oriented, and able to maintain composure under pressure.
• A passion for luxury fashion and delivering exceptional brand experiences across all customer touchpoints.

Additional Information

Please submit a cover letter outlining your fit for the position, confirmation of your unrestricted right to work in the UK, and your salary expectations. Due to a high volume of applications, only shortlisted candidates will be contacted within two weeks.