Marketing Manager - Ireland

About Dean Group

Dean Group crafts hotels filled with authentic character and deep cultural roots. Originating in Dublin, the group is expanding into a global collection encompassing Europe and the US, with flagship hotels and unique independents like The Leinster.

Role Summary

The Marketing Manager will oversee the creation and execution of marketing strategies for the group's Irish hotels, restaurants, and wellness brand 'Power', targeting local audiences to elevate brand visibility, boost covers, increase revenue, and enhance guest loyalty.

Key Responsibilities

• Develop and adapt an annual marketing calendar, coordinating campaigns tailored to Irish venues that balance local relevance with overall brand consistency.
• Act as the local brand custodian to ensure all marketing materials adhere to company and venue brand guidelines across food & beverage outlets and wellness locations.
• Collaborate with the Head of Digital to manage digital marketing channels, including website, email, and social media, to maintain a welcoming and cohesive online presence.
• Lead initiatives aimed at increasing restaurant covers and spend, promoting private dining, group bookings, and event sales.
• Manage content creation and scheduling across brands, working with content partners to deliver high-quality photography, video, and storytelling.
• Design and implement campaigns aligned with hotel launches, menu updates, cultural partnerships, and chef collaborations.
• Forge and nurture partnerships with internal teams and local entities to support media, influencer, event, and cultural activities that enhance brand presence and guest experiences.
• Coordinate closely with general managers, F&B teams, and commercial staff to optimize campaign ROI while aligning with operational priorities.

Candidate Profile

• Possesses 3-5 years of marketing experience within hospitality or restaurant industries.
• Skilled in delivering multi-channel creative marketing campaigns that produce measurable outcomes.
• Proficient in digital marketing tools, social media management, content development, and customer loyalty programs.
• Strong project management and organizational abilities with creative problem-solving skills and meticulous attention to detail.
• Demonstrates ability to work independently and collaboratively within diverse teams.
• Flexible to attend events, openings, and activations outside standard working hours.

Benefits

• Global discounted staff accommodation across the group.
• 50% discount on food and 25% on beverages throughout the group.
• Accrued annual leave based on service length.
• Friends and family discounts.
• Gym membership discounts where applicable.
• Continuous training and development opportunities.
• Potential for career progression within the group.
• Gratuities applicable to certain positions.
• Meals provided during shifts.
• Bike to work scheme and travel tax saver options.
• Employee referral incentives.
• Wellness programs and platform access.
• Employment assistance program.
• Group discounts for cinema tickets, shopping, and more.
• Team appreciation events and service recognition awards.
• Regular engaging activities and socials across teams.

Additional Information

Dean Group manages multiple hotel properties across Ireland and may consider your profile for alternative roles within the organization during the application process.