Marketing Manager - Industrial Events Portfolio - Singapore

About Hannover Fairs Asia-Pacific

Hannover Fairs Asia-Pacific, a part of Deutsche Messe AG headquartered in Singapore, delivers technically specialized industrial exhibitions and conferences throughout the Asia-Pacific region.

Role Overview

This position supports a suite of Hannover Messe-aligned industrial events spanning Asia-Pacific and Australia. Handling several markets, the role plays an integral, hands-on role in event positioning, marketing strategy, and execution, prioritizing audience expansion, high-quality campaigns, and consistent messaging across the event portfolio.

Key Events Supported

• CeMAT Australia
• Industrial Transformation Australia (including Processing and Packaging Pavilion)
• CeMAT Southeast Asia and co-located industrial platforms
• Selangor Techsphere Summit
• Supply Chain Indonesia
• CeMAT-powered event in Auckland, New Zealand
• Additional Hannover Messe-associated industrial events introduced regionally

Core Responsibilities

• Design and execute integrated marketing campaigns for multiple industrial events, ensuring effective delivery and strong attendance.
• Create go-to-market strategies encompassing target audience identification, messaging development, content strategy, channel selection, and conversion tactics.
• Implement marketing initiatives across emails, digital channels, PR, content creation, social media, and the events themselves, collaborating closely with the Sydney-based Marketing Coordinator.
• Lead content creation, communications, and public relations efforts, guaranteeing messaging relevance, technical accuracy, and credibility for industrial and manufacturing sectors.
• Customize and adapt regional and global marketing assets to align with local market demands and technical standards.
• Track and analyze campaign performance data to optimize outcomes and improve future plans.
• Manage campaign execution through core event marketing tools and platforms efficiently.
• Collaborate closely with sales and partnership teams to aid exhibitor and partner engagement through introductions, stakeholder connections, market insights, and strategic messaging during senior pitches.
• Support the ongoing growth of the Singapore marketing team by enhancing processes, sharing knowledge, and incorporating local market insights.

Candidate Profile

• Demonstrated experience in B2B industrial and event marketing, preferably in sectors like automation, intralogistics, manufacturing, robotics, or warehousing.
• Proven success designing and delivering integrated marketing campaigns across various markets.
• Strong execution skills with practical focus on driving results from strategic direction to implementation.
• Excellent stakeholder management capabilities, adept at prioritizing and handling multiple inputs.
• Commercial awareness with experience supporting exhibitor and partner engagement via marketing.
• Proficiency working with PR and media, including achieving measurable coverage and relationship building.
• Familiarity with partner-centric or channel-based marketing methodologies.
• Located in Singapore and willing to travel regionally as necessary.
• Experience contributing to marketing efforts in emerging or growth markets.

Additional Information

Working with Hannover Fairs presents opportunities for professional development, engagement with dynamic industry sectors, alignment with a strong company culture, meaningful work impact, and competitive remuneration with benefits.