Job description

About the Role

We are looking for a Marketing Manager committed to making an impact in women's health. This individual will independently manage all aspects of marketing campaigns that target both consumers (DTC) and healthcare providers (HCP). Reporting to the Director of Marketing, this role offers an opportunity to work within a cooperative team to tackle complex health challenges by leveraging science-driven solutions.

Key Responsibilities

Develop and implement comprehensive marketing strategies covering the entire funnel from awareness through retention for consumer and HCP markets.
Manage the full creative process, including gathering consumer insights, preparing briefs, and giving constructive feedback to external agencies and freelancers.
Lead campaigns across multiple channels such as paid media on platforms like Google, Meta, and CTV; as well as email, SMS, direct mail, Amazon, and Shopify.
Collaborate with Performance Media, Content, and Automation teams to ensure unified campaign execution and leverage data to inform creative decisions.
Initiate and design tests to optimize engagement and conversion rates while maintaining a continual experimentation approach.

Required Qualifications and Experience

Over 7 years of hands-on marketing experience with a consistent record of managing successful campaigns and achieving measurable outcomes.
Proven ability to manage relationships and workflows with external agencies, vendors, and freelancers.
Comprehensive understanding of paid media, email marketing, SMS marketing, and e-commerce systems.
Experience in or working closely with advertising agencies is highly preferred.
Past involvement in consumer packaged goods and healthcare provider marketing.

Professional and Technical Skills

Strong leadership skills to oversee the entire creative lifecycle from strategy to execution.
Ability to analyze and interpret marketing performance data to refine creative strategies.
Excellent written and verbal communication skills, emphasizing clarity and persuasion.
Highly adaptable self-starter comfortable working remotely in a dynamic environment.

Preferred Experience

Background in health, wellness, supplements, or similarly regulated consumer products.
Familiarity with Amazon or Shopify platforms.

Additional Information

Work Location: Entirely remote.
Travel: Limited travel required, approximately 3-4 times yearly for corporate meetings and conferences.
Core Values: Integrity, innovative thinking, and genuine dedication to customer health are fundamental to the company culture.