Marketing Manager (Go-To-Market)

Overview

The Marketing Manager (GTM) position serves as the operational leader for Airbus Helicopters' Go-To-Market strategy across the Asia Pacific region. The role concentrates on increasing brand presence, executing marketing campaigns, and driving lead generation specifically within Southeast Asia, while supporting other sub-regions. This leadership role transforms broad market strategies into direct, actionable marketing initiatives to accelerate sales pipeline growth.

Key Responsibilities

• Lead daily execution of GTM strategies and manage workflow and timelines, including oversight of the Digital & Events Marketing Specialist's deliverables, while fostering team development through mentoring and performance feedback.
• Coordinate and animate the network of APAC Marketing Correspondents spanning eight customer centers to ensure consistent communication and regional alignment.
• Plan and execute impactful regional trade shows, conferences, webinars, and customer forums, managing event cycles from planning through post-event evaluation, including APAC involvement in major global airshows.
• Specialize in organizing and handling local and regional events in Southeast Asia and provide event support across other APAC sub-regions.
• Drive digital marketing campaigns to generate leads efficiently, working in conjunction with the Digital Marketing Specialist utilizing Salesforce email marketing tools.
• Collaborate with Communications and Sales teams to design compelling marketing collateral such as presentations, videos, and brochures tailored for events and digital outreach, utilizing global assets.
• Evaluate marketing campaign and event ROI through detailed metric analysis, offering actionable recommendations to improve performance continuously.
• Oversee budget management to optimize marketing investments and ensure maximum effectiveness within allocated resources.

Additional Duties

• Support updates of fleet and market share dashboards for the wider APAC territory.
• Contribute to innovation of new market offerings including trade-in options, financing, and leasing solutions.
• Ensure compliance with Airbus Singapore’s management policies, corporate handbook, and code of conduct.

Candidate Profile and Requirements

• Possession of a Bachelor's degree in Marketing, Communications, Business Administration, or related disciplines.
• At least five years of professional experience in event management, digital marketing, or business development, preferably within aerospace, defense, or high-tech B2B domains.
• Proven project management capabilities with multitasking skills and capacity to meet deadlines under pressure.
• Fluency in English with excellent written and verbal communication abilities, including content creation and presentation skills.
• Strong analytical aptitude to interpret data, generate insights, and inform decisions founded on measurable outcomes.
• A proactive, innovative mindset with a results-driven approach and meticulous attention to detail.
• Willingness and ability to travel regionally for event participation as needed.
• Self-motivation with initiative and independence in managing responsibilities.
• Exceptional organizational skills to handle competing priorities in a dynamic environment.
• Entrepreneurial spirit focused on driving business growth and expanding market share.
• Creativity to develop unconventional approaches to surpass market challenges and barriers.

Compliance and Company Practices

Applicants must demonstrate awareness of compliance risks and uphold integrity consistent with corporate values, ensuring sustainable success. Airbus fosters diversity and inclusion, encourages flexible working arrangements, and promotes a non-discriminatory hiring process with no monetary exchanges required during recruitment.