Marketing Manager – Floriculture Exports

About Shalimar Fresh Limited

Shalimar Fresh Limited ranks among Kenya's top producers and exporters, specializing in premium flowers, fruits, and vegetables supplied to clients in Europe, the Middle East, and other global markets. Our esteemed standing is founded on quality assurance, dependability, innovation, and fostering enduring partnerships with customers worldwide.

Role Overview

We are expanding our floriculture division and seek a seasoned and commercially astute Marketing Manager dedicated to Floriculture Exports based in Nairobi. This strategic role is designed for an experienced export marketing expert with extensive knowledge of international flower markets, supply chain coordination, and managing customer relations to drive sales escalation, enhance market opportunities, and bolster our global footprint.

Key Responsibilities

• Craft and implement sales and marketing plans that catalyze sustained revenue growth and profitability.
• Pinpoint new market prospects, diversify the international clientele, and deepen existing client partnerships.
• Examine worldwide market tendencies, competitor behaviors, and customer needs to inform sound commercial choices.
• Promote product diversification and seek value-added sales avenues in current and emerging markets.
• Oversee strategic relationships with overseas buyers, importers, wholesalers, and distributors.
• Negotiate pricing schemes, supply schedules, and commercial contracts.
• Maintain open and proactive communication throughout the entire order fulfillment cycle.
• Ensure exceptional customer satisfaction by swiftly addressing issues and providing outstanding service.
• Convert production forecasts into actionable weekly sales strategies.
• Allocate products effectively among customers to maximize returns and reduce wastage.
• Develop competitive pricing models utilizing market data, cost factors, and customer demand insights.
• Track sales outcomes and suggest improvements for profitability.
• Collaborate closely with farm managers, production teams, packhouses, quality assurance, and post-harvest units to meet customer specifications consistently.
• Coordinate with logistics providers including freight forwarders, airlines, and export agents to guarantee timely shipments.
• Provide market insights to aid production scheduling and inventory management.
• Prepare sales forecasts, commercial summaries, and market performance reports.
• Monitor credit limits and payment collections aligned with company policies.
• Manage approved marketing budgets and promotional campaigns.
• Offer strategic commercial advice to senior management.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Agribusiness, International Business, Horticulture, or related fields.
• Additional certifications in Sales, Marketing, or International Trade are advantageous.
• At least 5 years of professional experience in flower exports, horticultural marketing, or international fresh produce sales.
• Proven track record in managing export customers and developing international markets.
• In-depth understanding of global flower market dynamics, export documentation, logistics, and supply chain management.
• Experience with European supermarket programs, wholesalers, importers, or flower auctions is highly preferred.

Application Details

Candidates meeting the above criteria are encouraged to submit their detailed CV and a cover letter highlighting pertinent experience and accomplishments via email by July 24, 2026. Applications will be assessed as received, with only shortlisted individuals contacted. Shalimar Fresh Limited endorses equal employment opportunities and values excellence in recruitment.