Marketing Manager - Digital, CRM & Membership

About The Box

The Box is a premier luxury sample sale retailer collaborating with globally recognized fashion and lifestyle brands. We host exclusive sale events targeted at our highly engaged membership community. With numerous prestigious partners and a thriving digital membership program, we are a nimble and driven team committed to rapid growth and innovation.

Role Overview

We seek a commercially focused and proactive Marketing Manager responsible for defining and executing our digital marketing, CRM, and membership strategies. This newly introduced role presents a unique chance to shape and propel the marketing function, with direct influence on revenue generation. As the marketing lead, you will coordinate all marketing efforts including managing our agency relationship, guiding content creation, and overseeing the full membership journey from awareness through retention.

Key Responsibilities

• Oversee CRM management with our agency partner, including segmentation, automated workflows, data hygiene, and performance metrics reporting.
• Lead email marketing initiatives encompassing campaign strategy, copywriting briefs, A/B testing, and deliverability optimization.
• Spearhead membership growth and member retention by managing the entire acquisition funnel from initial contact to renewal.
• Manage the agency partner by briefing campaigns, evaluating outcomes, and optimizing monthly advertising spend.
• Coordinate the content team with comprehensive briefs, maintain a shared editorial calendar, and ensure consistent branding across channels.
• Maintain and update the digital marketing calendar spanning email, paid social media, organic content, and event-driven activities.
• Provide weekly reports on essential KPIs such as member acquisition cost, lifetime value, email engagement metrics, and return on ad spend.
• Identify opportunities to build internal marketing capabilities to decrease reliance on external agencies over time.

Required Qualifications and Skills

• 3 to 5 years of marketing management experience with tangible ownership of CRM systems and email marketing programs.
• Practical expertise with leading CRM/ESP platforms like Klaviyo, HubSpot, Dotdigital, or equivalents.
• Experience partnering effectively with agencies and managing collaborative relationships.
• Strong analytical skills, comfortable with attribution models and independently generating reports.
• Excellent written communication abilities for briefing, editing, and crafting content when necessary.
• Proven competence in managing budgets and bearing responsibility for commercial performance.
• Highly organized and self-motivated, thriving in a dynamic SME environment.

Preferred Attributes

• Background in retail, fashion, luxury brands, or event-driven industries.
• Experience with loyalty, tiered membership, or subscription models is advantageous but not mandatory.
• Understanding of SEO principles and organic content strategies.
• Demonstrated success in transitioning marketing functions from agency dependency to in-house capabilities.

Benefits and Work Environment

• A senior position offering considerable autonomy and responsibility from the outset.
• Direct engagement with company leadership and streamlined decision-making processes.
• Opportunity to develop and evolve the marketing department beyond routine maintenance.
• Competitive pay package.
• Hybrid working setup: London office-based with flexible arrangements.
• Exclusive staff access to the company’s sample sale events.

Additional Information

The role is full-time and based in London with some hybrid working flexibility. Interested candidates should submit a CV along with a concise cover letter explaining their motivation for this role and timing. Shortlisted applicants will be asked to complete a brief practical exercise as part of the selection process. The hiring team intends to move swiftly, aiming to conduct initial interviews within two weeks after the application deadline.