Marketing Manager B2B Online Marketing

Position Overview

As a Marketing Manager at flour Kassenlösung, you will be responsible for advancing our marketing strategy, overseeing its ongoing performance, and managing the marketing budget. You will lead impactful marketing initiatives and multi-channel B2B marketing campaigns, including social media, SEA, and SEO activities. Collaborating closely with sales and other departments, you will ensure alignment of marketing strategies and enhance customer engagement.

Key Responsibilities

• Enhance and continuously monitor the effectiveness of the marketing strategy
• Plan and oversee the marketing budget
• Develop and lead meaningful marketing initiatives and projects
• Conceive and execute successful multi-channel B2B marketing campaigns across platforms such as social media, SEA, and SEO
• Analyze campaign outcomes and derive optimization measures using tools like Google Analytics and HubSpot
• Manage external marketing partners including agencies and freelancers
• Maintain and optimize online presence on various channels, including the company website
• Create target audience-specific content for diverse platforms
• Collaborate closely with sales and other functions to coordinate marketing strategies and boost customer retention

Candidate Profile

• Strong theoretical and practical marketing expertise
• Several years of experience in B2B online marketing, including planning and implementing successful campaigns
• Competence in marketing management and analytics
• Proven experience leading projects and managing marketing teams
• Solid knowledge of design principles, graphic creation, and layout
• Proficiency in Google Ads, Google Analytics, and HubSpot
• Highly proactive with a hands-on attitude
• Analytical and strategic thinker with a methodical work style
• Fluent in German and proficient in English both written and spoken

Additional Advantages

• Experience in the B2B software industry
• Background in content marketing management
• Good working knowledge of WordPress, Brevo, and popular social media platforms

What We Offer

• Rapid learning curve in a dynamic environment allowing early responsibility and continuous personal development
• An exciting, pivotal role in a growing company with startup culture
• Short decision-making paths, flat hierarchies, and a cooperative team atmosphere
• An attractive salary package
• A highly motivated working environment