Marketing Manager B2B Online - Flour Kassenlösung

About the Role and Responsibilities

As a Marketing Manager at Flour Kassenlösung, you will play a key role in advancing our marketing strategy and continuously monitoring its effectiveness. You will oversee the marketing budget and spearhead impactful marketing initiatives and projects. A core part of your role will be designing and successfully executing multi-channel B2B marketing campaigns across platforms such as social media, search engine advertising (SEA), and SEO.

You will analyze campaign outcomes using tools like Google Analytics and HubSpot, deriving insights for optimization. In addition, you will manage relationships with external marketing service providers including agencies and freelancers, and optimize our online presence across various channels, including the company website. Producing targeted content for diverse platforms and collaborating closely with sales and other departments to align marketing strategies and improve customer engagement are integral to your tasks.

Required Qualifications and Skills

The ideal candidate possesses comprehensive theoretical and practical knowledge of marketing, backed by several years of experience in B2B online marketing, campaign planning, and execution. You should have strong leadership skills, including project management and team leadership, along with expertise in marketing analytics. Solid design, graphic, and design principles knowledge is essential.

Proficiency in Google Ads, Google Analytics, and HubSpot is required. A proactive, hands-on approach paired with an analytical, strategic mindset is expected. Fluency in German and excellent English skills both written and spoken are mandatory.

Additional Preferred Experience

• Familiarity with the B2B software sector
• Experience in content marketing management
• Working knowledge of WordPress, Brevo, and common social media platforms

What We Offer

• Rapid learning opportunities in a dynamic environment with increasing responsibilities and autonomous work
• An exciting, pivotal role in a growing company with a start-up mentality
• Short decision-making paths, flat hierarchies, and a collaborative team atmosphere
• Attractive salary package
• Highly motivated workplace environment

Application Process

If you are eager to grow with us and elevate your career to the next level, please submit your complete application documents (cover letter, CV, certificates) indicating your earliest possible start date via email to karriere@flour.io.